Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising ecosystem has been a key […]
Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content. The collaboration brings together Stella Artois Unfiltered, chef-turned-farmer Julius Roberts, and Immediate’s renowned food brands, Good Food and olive. The Savour the Unfiltered campaign features Julius […]
Quiet Storm, the independent, employee-owned creative agency and production company, has hired comedy writer and performer Will Hislop as a creative, with a brief to boost its creative output – especially drawing on his talent for humour. He joins this month, reporting to Seb Jamous, creative director, and Trevor Robinson OBE, founder. Will has a […]
GRV Media, Europe’s largest independently owned online sports media business, has retained leading sports communications agency MatchFit to lead on B2B and brand communications. MatchFit will elevate growth ambitions through storytelling around the GRV Media master brand, which operates a portfolio of more than 40 sports websites whose original content reaches tens of millions of readers each month. GRV Media’s AdTech division […]
ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]
New partnership aims to excite more young people across the country about creative careers Discover! Creative Careers, an England wide industry-led programme, has partnered with YouTube to launch a campaign to excite and energise 11-18 year olds about opportunities in the creative industries. The exclusive screening and launch of the programme’s first film created for its young […]
Hannah to power up team with focus on product mix Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP Sales, Expansion. In her new role, Hannah will be responsible for running the EMEA team, […]
Amidst the agency’s continued global growth, VCCP reinforces its investment in the US Today, creative agency VCCP US has announced the appointment of Matt MacDonald as Chief Creative Officer. Matt will oversee all creative output for the agency in the states and serve as a business leader alongside CEO Brett Edgar and International Chief Strategy […]
Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]
November 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]