Tim Ringel, Global CEO of next-generation international advertising group, Meet The People has these 2025 predictions. Industry Generally, I predict the US Advertising Market to show solid growth (10%+) in 2025 based on the announced pro-business, pro-US-job/manufacturing and de-regularity agenda that the President Elect has been promoting during the elections. His agenda combined with interest rates cut by the Fed (cheaper […]
The agency recently acquired the award-winning California-based creative agency Funworks Full-service creative advertising agency Barrett Hofherr has hired Krista Osol as Director of Client Services and Fiorella Juarez as Head of Brand Management. A seasoned agency executive with 20 years of experience in advertising and marketing, Osol is skilled in leading teams, optimizing processes, and building strong […]
Global socially-led creative agency We Are Social has been tasked by social justice charity Nacro to dismantle the dominant myths, stereotypes, and narratives surrounding young people under 25 in the UK. We Are Social’s Cultural Insights team conducted linguistic analysis across national and local newspapers to identify the key conversations surrounding young people, revealing key […]
Butterfly Cannon, the award-winning creative studio renowned for elevating brands across beauty, drinks, fine foods, fashion, wellness, tech, and hospitality, continues to grow its talent pool. The studio has recently welcomed Laura Richards as Client Director. Laura joins from Design Bridge & Partners, bringing over five years of experience partnering with global brands. Her background […]
Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has extended its partnership with the Woodland Trust until 2027. This collaboration allows customers to support vital conservation efforts while earning rewards for their everyday shopping. The Nectar and Woodland Trust partnership was launched in 2021, following a successful corporate partnership between the charity and Sainsburys which has […]
Fueling expansion into entertainment-led content for the independent agency Today, independent integrated agency, Trouble Maker Group, announces that it has acquired branded entertainment production studio, ‘The Outfit’ as part of its ongoing strategy to provide entertainment-led content to brands. With a stellar list of client work including; Channel 4, HelloFresh, Ring, McDonald’s and Estée Lauder, award-winning The Outfit […]
GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platform™ and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and […]
Together, the two companies aim to provide new, digitally enriched TV audience insights in real time, enhancing transparency and efficiency in cross-device campaigns. Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces its groundbreaking partnership with All Eyes On Screens (AEOS), a data provider and solution specialist for real-time measurement and […]
Extending advertiser reach on one of the world’s leading smart TV operating systems, Teads now enables exclusive access to Hisense’s prominent content selection portal in the UK, US, Mexico, Brazil, Italy, Australia, and Canada Teads, the global media platform, today announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs […]
Purina, St. Louis City SC, and global experiential agency Momentum Worldwide have made their mark at the prestigious Clio Sports Awards, taking home an impressive seven accolades for the innovative Purina Club, the first-ever permanent pet-friendly seating section in a Major League Soccer (MLS) stadium. Purina’s belief that pets and people are better together has […]