Leeds marketing agency – ThinkOTB – has been appointed to support the leading wool bedding retailer and sleep specialists, Woolroom, to further expand its natural sleep brand overseas. Based in Rutland, Woolroom make sustainable and ethical wool and natural products, including duvets, pillows, mattresses, mattress toppers and protectors, bedlinen, and throws, all designed to work […]
Independent global brand design agency, Pearlfisher announce Chloé Templeman as Executive Creative Director of its London studio. This appointment marks a significant milestone in Pearlfisher’s journey of long-term growth and evolution, further bolstered by the recent appointment of Jason Brown as Global CEO of its London and New York studios. Starting in April, Templeman will […]
McCann Central has announced changes to its senior management team to continue to drive growth and innovation. Stepping into the role of Managing Director at McCann Birmingham is Lucy Hudson, who brings a proven track record of driving growth and fostering client relationships. Passionate about DE&I, Hudson co-founded McCann Central’s Margot Collective last year, an […]
The Many has won an assignment to create the Summer 2024 marketing campaign for OutshineⓇ, Nestlé’s brand of fruit-based frozen snacks. The effort, which launches in June, will leverage The Many’s innovative Participatory Marketing™ and Connections approach, which will focus on real consumer stories to amplify the brand’s presence. This collaboration represents an advancement for both The Many and Outshine. Together, they will initiate a series of dialogues with consumers […]
Effie UK and Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today According to a new report, Evolving Aspirations: Navigating Status, by marketing effectiveness Effie and world-leading research and insights organisation Ipsos, what we find aspirational today is quality over flaunted wealth, and seeing ourselves as the keepers and […]
The ad industry vet, who’s held prior roles at R/GA and 180LA, joins the agency as its first CMO, overseeing PR and driving new growth as Erich and Kallman expands. Erich and Kallman, the independent, award-winning agency co-founded by Steven Erich and Eric Kallman, and known for crafting campaigns that are both fun and unforgettable, […]
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. […]
Full-service media agency group will play a key role in expanding the capabilities offered by fast-growing MTP Meet The People (MTP), the innovative alternative to the big advertising holding company model, today announced that True Independent Holdings (TIH), parent company of True Media, True Media Canada, Coegi and RADaR, is joining the MTP group of […]
After a decade of trailblazing in the advertising world, Circus Maximus is thrilled to announce its transformative rebranding into Launch Party. Launch Party specializes in the critical phase of brand development: the launch. Over the past ten years, Circus Maximus honed a distinctive blend of seasoned advertising expertise and entrepreneurial zeal, topped with a touch of […]
Laura Witte and Alexandra Johansen bring fresh international perspective Carnsight Communications, a boutique PR and social media agency based near Bath, has welcomed Laura Witte as its new Social Media Manager. Alexandra Johansen, who joined the business in 2023, also celebrates a promotion to PR Account Manager. Carnsight specialises in working with agencies and founder-led […]