Global video ad management platform Peach today launched a new truly convergent video offering with linear TV and digital video distribution now available in one place. Offering an end-to-end, collaborative platform for sourcing and distributing content, Peach simplifies video ad distribution across digital channels. It allows assets to be tracked, quality assured and guarantees all ads […]
Growth in the global expansion of Cavai drives key new hire to lead partnerships team
Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media placements through an integrated approach to conversational advertising. Previously UK Managing Director at Hubvisor, an ad tech […]
ONEWEB APPOINTS DIGITAL NATIVES TO TRANSFORM ITS STRATEGIC & CREATIVE APPROACH TO SOCIAL MEDIA.
ONEWEB Choose Digital Natives For Social
Brand uplift measurement now available for all campaigns across the Brand Advance publisher network
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns […]
85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, is strengthening its senior leadership team with the appointment of Richard Simkins as Head of Creative Partnerships. Joining from a consultancy background, Richard brings with him 20 years of experience in the creative industry. For the past decade, he has led innovation teams to devise and deliver outdoor advertising and experiential campaigns for some of the world’s most well-known brands. In his role at […]
The Trade Desk becomes first DSP to integrate Lucid in-platform
Lucid And The Trade Desk Power Advertiser’ Brand Impact
Born Licensing unveils first advertising campaign
SpongeBob, Daria and Garfield join forces to tell Adworld: Don’t Say Can*t
Mediaplus International has won the pitch for Nikon’s European media account. The long-established company is aiming to strengthen its market position providing high-end products for amateur photographers and professionals by establishing a bespoke, centralized media agency model.
Mediaplus wins Nikon Account Covering 12 European Countries
Partnership between industry leaders widens access to the latest in-game advertising opportunities.
Adverty and InMobi launch in-game advertising for global brands and agencies