The BRIT Awards has teamed up with word-of-mouth marketing experts, Come Round, to engage with authentic UK households on the night of the BRIT Awards 2023. This year’s ceremony was held on a Saturday night for the first time, and this Party Marketing campaign was designed to create organic buzz and excitement around the event. […]
On March 8, “the biggest small agency in the world” is changing its name to Barrett Hofherr. The past two years have entailed massive growth for Barrett—the biggest in the advertising agency’s 10-year history. President Jamie Barrett says the addition of Matt Hofherr as partner and chief strategy officer in 2021 and an expanded leadership […]
Paula Hochberg, previously Creative Director at TikTok Brand & Creative Studio, has joined adam&eveDDB as Creative Director. Prior to working at TikTok, Hochberg was Creative Lead at Sid Lee London. Hochberg studied in Belgium and worked for several years in Madrid and Buenos Aires. She has worked across a number of high-profile brands, including TikTok, […]
Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last International Women’s Day. Called Magpie, the app’s purpose is to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship […]
Briley expands the agency’s offering with the introduction of a new content and production hub, The Studio Today, Porter Novelli London announces the appointment of Ben Briley to Creative Director and the launch of a new content and production offering, The Studio. With over twenty years’ experience of working alongside high profile brands including Nike, […]
SixSpeed, a Minneapolis creative marketing agency with the mission of making the world’s most adventurous brands impossible to imitate, has recently re-acquired itself away from its holding company as of January 1, 2023. The holding company, which purchased SixSpeed in February 2019, is in the process of reorganizing some of its business units to strengthen their conjoined […]
Mondo Robot, a digital product agency that transforms business through design and technology, has named Laura Rich its Director of Product, starting this month. Rich will strategically lead the product and project management function across Mondo Robot’s client portfolio, ensuring excellence in delivery. She will oversee end-to-end implementation and will navigate both client and internal […]
Health and happiness advertising agency Common Good has signed four clients—Poppi, BeMe, GOOD PLANeT Foods, and Acme Smoked Fish—after winning competitive pitches. “It feels really good to be aligning with these four enlightened companies that see the world like we do—dedicating their energy to improving people’s health and happiness,” said Common Good CEO Kelly Reedy. “That shared perspective creates a […]
International company Affinity Petcare has awarded independent creative agency DUDE:London its creative account on a three-year contract following a competitive pitch process against Lola Mullenlowe and PS21. DUDE:London is an award winning independent creative agency known for their work with Trainline, PUMA and Campari. They will work on Natural Specialty Business Unit brands and are […]
– Former Grey chairman joins 80-strong creative consultancy founded by Rob Noble – Rossi was previously named by Cannes Lions as the number one creative director in the world – He will lead on clients including Lego, Gates Ventures and Logitech GROUP OF HUMANS, the fully distributed creative consultancy, has today announced that former creative […]