Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
A trusted leader since 2017, Matti-Brown steps up to scale Taxi Studio’s commercially impactful approach worldwide Taxi Studio has promoted Natalie Matti-Brown to General Manager. The promotion builds on a year of momentum and gives Matti-Brown a wider remit to scale that approach. Reporting to CEO Ryan Wills, Matti-Brown will lead the senior team and […]
Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
Multi-Talented Creative Brings Production, Content And Strategy Experience Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role. He joins Brandon from Cargo, Greenville, South Carolina, a B2B […]
Grey today announced the appointment of seasoned industry leader Jai Kotecha as Chief Executive Officer of Grey London. Kotecha will be responsible for accelerating growth and opportunity for Grey London’s clients, attracting and nurturing the industry’s brightest talent, and ensuring the agency continues delivering ‘Famously Effective’ ideas that not only shape culture but also drive […]
2026 predictions By Paul Greenwood, global head of research & insight at We Are Social Social search: “Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they’re so often used to […]
Employer branding and attraction marketing agency FourthWall has appointed new hire Katie Theofanous to the role of Client Lead. The move sees the firm reinforce its commitment to ongoing growth as it continues to expand its reputation for developing award-winning strategic employee brand activations. With experience spanning in-house, agency, brand, and experiential environments, for brands including […]
Agnes Fischer Named U.S. CEO & Samira Ansari Joins as U.S. Chief Creative Officer Grey today announced new executive and creative leadership for its U.S. studios. Agnes Fischer has been elevated to U.S. CEO while Samira Ansari has been appointed U.S. Chief Creative Officer, marking a powerful creative homecoming for this internationally awarded and commercially impactful leader. This move will […]
Performance Marketing experts, Genie Goals, has launched Life Goals, the second volume in its annual series highlighting the most creative, effective and imaginative digital marketing campaigns across ecommerce. Following the success of Home Goals, this new edition highlights 75 brands shaping how people spend their time through sport, crafts, outdoors, reading, self care and everyday micro hobbies. Life Goals brings […]