Particular Audience, the AI-powered personalization and retail media company behind Adaptive Transformer Search and Gradient-Boosted Retail Media, today announced the promotion of Beth Smith to Vice President, Customer Success & General Manager, UK. Previously Global Head of Account Management, Smith will continue lead Customer Success globally while overseeing operational and commercial strategy for the UK […]
Jellyfish Australia, a digital marketing performance company that helps brands thrive through the fusion of creative, consulting, and technology, has announced the appointment of Maria Africa as Senior Director of Paid Media. Maria has more than sixteen years of experience in cross-channel strategy, performance marketing, and client solutions across global and regional B2C and B2B […]
Dan Brown’s long-awaited eighth book, The Secret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books […]
Transport for London (TfL) announced the re-appointment of VCCP as its lead Creative Agency of Record following a competitive review. The decision sees the challenger agency continue their nine year partnership, which began in 2016. The re-appointment constitutes a two-year contract with an option for a further three years and solidifies VCCP’s role in delivering creative and strategic […]
Veteran Healthcare Strategist Will Amplify Agency’s Expanding Healthcare Practice Yes&, the independent fully integrated marketing agency, has recruited Jean Hitchcock to serve as senior healthcare advisor. A veteran strategist with 20+ years of experience in the healthcare system and at healthcare marketing communications firms, Hitchcock will lead strategy for the agency’s rapidly expanding healthcare offerings. […]
Rival, the independent integrated marketing consultancy, has appointed Kostas Voudouris as partner and chief product officer—a new position. The move underscores the consultancy’s commitment to reinventing the agency model through tech-enabled and AI-native services. With more than 15 years of experience in advertising and marketing, Voudouris has led transformative work at WPP agency, EssenceMediacom and […]
White paper finds that ad networks are working hard to clean up the supply path and focusing on quality rather than quantity to deliver better outcomes Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks 2026 delves into how successful ad networks are shifting from aggregation to curation – doubling down on […]
New customer portal delivers immediate funding, real-time insights and seamless integrations with major digital platforms to accelerate revenue access and performance Revving, the fintech platform reshaping the financial infrastructure of the digital economy, has launched RevHub – a first-of-its-kind customer portal designed to eliminate payment delays across the digital economy. Rebuilt from the ground up […]
Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label digital marketing software platform specializing in Search Engine Optimization (SEO), Paid Search Advertising (PPC), Paid Social Advertising, and AI Optimization (AIO), today announced the acquisition of Dragon Metrics, an international SEO/AI/PPC reporting software […]
Ushering in a bold new era for the brand Vimto, the much-loved and iconic British soft drink, has appointed McCann as its new lead creative agency. Entrusting the agency to develop a wave of fresh, dynamic ideas that channel all the energy and playful spirit of the brand, McCann will lead in connecting Vimto’s vibrant […]