Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike partners with MediaMath through programmatic native advertising exchange

Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]

Designed By Good People to donate 50% of the profits from new project to a good cause

Designed By Good People to donate 50% of the profits from new project to a good cause

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/video-591878-h264_high.mp4[/KGVID] Designed By Good People have teamed up with charity house, The Passage, to help them in their fight against homelessness. The move is part of a new project called 50/50. It’s the first of a series of projects where the design agency will share 50% of the profits with a good cause. […]

LIFE lends CoppaFeel! a helping hand for the biggest ever Festifeel

LIFE lends CoppaFeel! a helping hand for the biggest ever Festifeel

Integrated agency LIFE has helped breast cancer awareness charity CoppaFeel! bring its sixth Festifeel fundraising extravaganza to life. LIFE has designed the event creative and orchestrated a variety of activities and attractions for the takeover of this year’s venue, House of Vans London. Along with creating merchandise in the form of shirts and badges to […]

ODEON Cinemas appoints Rufus Leonard to create brand experiences and new visual identity

ODEON Cinemas appoints Rufus Leonard to create brand experiences and new visual identity

ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]

Karmarama promotes Peter Dolukhanov to new Group CTO role

Karmarama promotes Peter Dolukhanov to new Group CTO role

Karmarama is promoting Peter Dolukhanov, the co-founder founder of Nice Agency, the mobile app agency acquired by Karmarama last year, to the new role of Group Chief Technology Officer. Dolukhanov now takes responsibility for the digital and technology offering across the entire group. He reports into Ben Bilboul, the Group Chief Executive of Karmarama. Dolukhanov […]

Karmarama appointed to Cancer Research UK creative agency roster

Karmarama appointed to Cancer Research UK creative agency roster

Cancer Research UK has appointed Karmarama to its creative agency roster as an integrated specialist. Karmarama, which was appointed without a pitch, is made up of 300 specialists in advertising, direct, data, digital, content, social media and public relations. The agency will work with Cancer Research UK’s strategic marketing, fundraising and innovation teams on a […]

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

LIFE appointed by Omelet to take DreamWorks Animation to UK brands

Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]

LifeLock Inc. Names DDB Chicago Agency of Record

LifeLock Inc. Names DDB Chicago Agency of Record

LifeLock Inc., of Tempe, AZ, announced that it has selected DDB Chicago, part of Omnicom Group, as its advertising agency of record, following a competitive review. The new agency relationship begins immediately. DDB Chicago will be responsible for driving customer acquisition growth through various communications channels. “We are excited to have chosen DDB Chicago. We […]