TBWA Announces Merger of Operations in Canada

TBWA Announces Merger of Operations in Canada

TBWA Worldwide announced today that it has merged leading network agencies TBWA\Toronto and Juniper Park to form a new agency, Juniper Park\TBWA, effective immediately. The Juniper Park partnership team of CEO Jill Nykoliation and Chief Creative Officers Terry Drummond, Alan Madill and Barry Quinn will lead the office, reporting to TBWA Worldwide President and CEO […]

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide partners with Mirriad for native in-video advertising in South Korea

Cheil Worldwide, a leading South Korea-based marketing solutions company, and Mirriad, the world leader in native in-video advertising, have entered into a new long-term partnership. The alliance will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad’s market presence in Asia, and in particular in South Korea. Mirriad’s […]

New Sensis Campaign by Ogilvy Melbourne Is A Balancing Act

New Sensis Campaign by Ogilvy Melbourne Is A Balancing Act

Sensis is launching its first ever brand campaign, created by Ogilvy Melbourne, highlighting Sensis’ supporting role, especially in the small to medium business (SMB) arena. Sensis’ director corporate affairs, Libby Hay said the time was right for the company to launch a campaign focusing on the essence of what they offer customers, and the role […]

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide appoints McKinney CEO Brad Brinegar to additional role of CEO of Cheil in North America

Cheil Worldwide, the marketing solutions company headquartered in South Korea, has announced the appointment of Brad W. Brinegar to the new position of CEO of Cheil in North America, effective immediately. In his new role, Brinegar will lead the charge on setting the vision for the Cheil network in North America. He will be responsible […]

BBDO translates Singlish into emojis for SG50

BBDO translates Singlish into emojis for SG50

An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]

Diageo hunts for digital agency

Diageo hunts for digital agency

Diageo, the drinks giant that owns the Smirnoff and Bailey’s brands, is on the hunt for a digital agency to work across Europe. The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites. The pitches have taken place, and there is […]