There has never been a more important time to name and celebrate the selfless people in our lives. On 9th April, a nationwide campaign launches to show support to our heroes – the Key Workers who are keeping the nation running – by taking stories praising individuals and placing them on digital screens across the nation. The #MyHeroes […]
Energy firm EDF – the UK’s largest producer of low-carbon electricity – has consolidated its UK brand creative and media accounts into Havas UK through its King’s Cross Village. The appointment, made without a pitch, sees Havas London become EDF’s lead strategic and creative agency, and Arena Media, part of the Havas Media Group, take responsibility for brand media planning and buying, in addition, […]
BY Katie Maritz – Senior Structural Designer at PB Creative
ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops. If that doesn’t chime with your reality, then you may be putting yourself at risk. What seems strange is that, for at least the last year, we have been […]
Businesses struggling to reach customers during the Covid-19 crisis are being offered £1,000,000 of heavily discounted media space. That’s thanks to British agency Edit, part of Kin + Carta (who specialise in media, technology and data) and its partner network. The ‘CrEdit’ fund set up by Edit, will offer TV airtime, Media Inserts, Print and other marketing services […]
In response to the Labour Party’s call for ad agencies to apply creative thinking to coronavirus messaging, creative studio Make It Red has put together a series of in-store posters designed to nudge supermarket shoppers into taking a more public-spirited approach to filling their trollies. Copywriter Simon Kirkham and art director Mark Beacock created a campaign in […]
Elmwood, the brand design consultancy, has named Sabrina Ahmed as Client Partner at its Leeds office, with a brief to lead on all retail clients, as well as managing the Client Services team. Sabrina joins from Tesco, where she was Head of Brand, a role she took up in 2016. During her time there she worked […]
Today, Women’s Aid Federation of England – the national domestic abuse charity – has launched ‘The Lockdown’, a chilling campaign raising awareness of the increased dangers of domestic abuse during the Covid-19 lockdown period. The work, by ENGINE Creative and production company Knucklehead, draws attention to the empty streets and public spaces throughout the UK […]
We Are Social, the global socially-led creative agency network, has launched Do The Right Thing: The Role of Social In Covid-19 – a report examining best practices for brands on social media during this global crisis. The report, available to download here, looks at how consumer needs and behaviours are changing due to the impact […]
Aim is to support SMEs affected by coronavirus
Ocean Outdoor, a UK market leader in premium digital outdoor advertising, has launched an advertising fund to offer support to the retailers and SMEs most severely affected by the coronavirus crisis. www.oceanoutdoor.com/SMEfund A fund with a media value of £10 million has been established, giving businesses and brands access to advertising space across Ocean screens in 12 UK cities. The […]
FEAR has two interpretations: Forget Everything And Run or Face Everything And Rise
When threatened with adversity and scarcity, unlike we have ever experienced before, we all deal with fear in different ways. No matter what our fears are, human nature takes its course. Scientifically speaking, fear is an emotional response to a ‘perceived’ threat that may or may not happen. In our case, Covid-19 has happened, it’s […]