Purina, St. Louis City SC, and global experiential agency Momentum Worldwide have made their mark at the prestigious Clio Sports Awards, taking home an impressive seven accolades for the innovative Purina Club, the first-ever permanent pet-friendly seating section in a Major League Soccer (MLS) stadium. Purina’s belief that pets and people are better together has […]
Success driven by new technology innovations, client expansion, and strategic integrations, as the company shapes the future of partnership management impact.com, the world’s leading partnership management platform, announced today its 2024 company growth and strong performance, driven by client and agency partner growth, new product innovation and development, and new integrations. Powered by trends where […]
JD, leading global omnichannel retailer of Sports Fashion and Outdoor brands, has appointed Collaborate Global to bring to life an experiential activation in Manchester. In a competitive pitch, Collaborate was invited to activate an experiential event hosted by JD for Nike, bringing together over 300 senior leaders from across the JD European retail network. The brief […]
The Many has announced the hiring of Joe Robbins as its Director of Emerging Technology and Innovation. Robbins, a media and tech veteran with more than 20 years of experience, will lead the agency’s efforts to integrate emerging technologies into client projects, focusing on areas such as extended reality (XR), immersive media and artificial intelligence. The […]
The global sport and entertainment marketing agency continues its international expansion by launching in Mumbai, India – with first clients Shriram Finance and Uni League Cricket – hot on the heels of Spanish and Brazilian offices earlier this year. Leading global sport and entertainment agency Fuse, part of Omnicom Media Group (OMG), has today announced […]
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]
The network owned by independent creative agencies grows its creative capabilities Independent creative network, by The Network has expanded its international creative capabilities with the signing of four new agencies across Europe. Joining the network of 25 agencies across the US, Europe, and Asia are AIN’T from Milan, Feeders from Warsaw, Papaya to the People in Copenhagen, […]
Integrated marketing agency Brandon has hired Kathryn Davenel as associate creative director. Kathryn is a boundary-pushing creative leader who has a knack for delivering standout work for top brands. With a career spanning global campaigns and U.S. markets, she thrives on transforming bold ideas into tangible results across B2B, DTC, and B2C industries. Kathryn’s expertise in brand strategy, […]
A New Offering To Help Brands Grow Through Authentic Connections And Resonance With Cultures Global experiential agency Momentum Worldwide launches Nuance Matters™ to help brands grow through authentic connections and resonance with cultures. Understanding the “nuance” of a person’s identity and the communities they belong to is essential for brands seeking to create deeper connections. Nuance Matters™ will bridge […]
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]
