Contextual-first ad platform dramatically outperforms industry carbon benchmarks across programmatic and direct advertising GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 grams of CO2e per impression—significantly outperforming the industry benchmark of 2.45 grams per impression, a score calculated as […]
Legends Soccer Group appoint star presenting duo Josh Denzel and Alex Aljoe to host Legends Ibiza this summer Legends Ibiza will see stars from the world of sport, music and entertainment competing in football, padel and golf events, alongside exclusive VIP parties and receptions, from June 2-5, 2025 Denzel and Aljoe will host daily shows […]
Integration unlocks real-time buying, dynamic targeting, and smarter campaign delivery across Elevision’s high-impact UAE and UK inventory Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory […]
Collaborate Global, a fast-growing independent global experience agency, has announced the opening of Middle East headquarters in Riyadh, Saudi Arabia and international hub in Dubai, UAE. With over twenty years of international and local Middle East expertise, the Collaborate team offers the region a powerful blend of global quality, local knowledge. It has a strong […]
Many Americans are likely familiar with the Muscular Dystrophy Association since the organization, in many ways, helped create the very template for modern charitable missions and programs, and built the field of neuromuscular disease research, care, and advocacy. What many may not know is that MDA has consistently expanded its focus to lead the fight against all neuromuscular diseases – while […]
New brand platform “True Originals” is co-ordinated by We Are Social Amsterdam, and marks the beginning of a new partnership between the creative agency and iconic snack brand We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden. The […]
Creative Circle, a not-for-profit organisation owned by the UK’s creative community, and Global, the Media & Entertainment group, have joined forces to launch The Creative Town Hall (CTH) – a nationwide initiative to inspire creativity and elevate the influence of the UK’s creative advertising industry on a global stage. The Creative Town Hall will kick off […]
The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing platform, Pencil, for a hands-on Gen AI learning experience. Imperial Students will gain full access to the company’s market-leading Gen AI platform, Pencil, […]
Leading B2B adtech PR agency clocks up an Employee Net Promoter Score (eNPS) of 100, with every employee surveyed recommending it as a place to work For the second time in succession, The Digital Voice™ has been hailed as an exceptional place to work in a survey of leading PR, communications, digital, integrated and full-service […]
Independent marketing and analytics agency Net Conversion has been named “Media Agency of Record (AOR)” for Southeastern Grocers, LLC (SEG), parent company and home of Harveys Supermarket and Winn-Dixie. The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth. Net Conversion’s selection followed a […]
