GumGum uses innovative new solution to create the perfect match between Heineken and its consumers, enhancing audience outcomes across two leading drinks brands The Heineken Company has leveraged a breakthrough attention tool for two of its flagship campaigns this summer, marking one of the first times the solution has been used in UK markets. Attentive […]
VCCP wins lead agency remit, including the build of an co-located end-to-end delivery team, for London Business School London Business School (LBS), one of the world’s leading business schools, has today announced the appointment of VCCP as its lead global integrated agency of record, following a competitive pitch process. The appointment covers brand strategy and […]
Co-founder and Non-Executive Chairman of global media advisory mediasense joins the board of the intelligent media operations platform Camphouse as it scales its enterprise solutions, global footprint and AI capabilities. Camphouse, the intelligent media operations platform, today announced that Graham Brown, Co-founder and Non-Executive Chairman of mediasense, has joined the Camphouse Board as a Non-Executive […]
Formerly Harkey Media, FRAME OOH expands in New York and Chicago as it Accelerates Acquisitions and Development Nationwide The launch of FRAME OOH, an independent out-of-home advertising company formerly known as Harkey Media. Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New […]
The New Modern Standard Network Offers Ad Agencies And Brands A Pre-Vetted Community Of Creative Talent And Production Capabilities Designed To Flex Around Every Project Modern Standard, a new creative production/post ‘network’ founded by industry veteran Jenny Lumpkin, has launched with a different vision for how brands, agencies and creative talent can work together. Rather than […]
Strategic brand and design consultancy Elmwood, part of the MSQ Group, today announced the appointment of Elisa Maezono as Creative Director for the US. Maezono will drive creative excellence in the studio, inspiring Elmwood designers to unravel the toughest issues facing clients while also acting as their strategic partner. She is tasked with working across […]
The Madrid based studio led by Tomas Pena unveils hybrid production and post production capabilities Muscle Beach, the production and post production studio, led by award winning director Tomás Peña, today makes its debut to the creative industry. In addition to being specialists in creative direction, content creation, animation and VFX, Muscle Beach also directs […]
Social Media Effort Shows How Superiority Of 100% Pure Fiber Internet Proves Cable Service Competitors Are Equivalent Of Junk Mail Bray & Co., the independent, award winning, full service creative agency focused on helping brands Rise Above, has launched a shrewd and innovative online campaign that promotes Fidium Residential Fiber Internet by offering a delightful […]
Rosie Advisory will help marketers create new organizational structures and operating models that make the most of inhouse and external agency talent. Fred Schuster, former founder and CEO of InnerGroup, will lead the practice as President, while Ace Workflow will provide elite AI diagnostics and automation. We Are Rosie, the pioneer in fractional talent for […]
Game creator marketing platform opens to studios and publishers worldwide after generating more than 177 million views and 2 million wishlists for early clients. Trapster, a CPM-based creator marketing platform built for the games industry, today announced the global launch of its self-service marketplace for game developers and publishers. Following an invite-only rollout earlier this […]