GroupM’s carbon calculator now includes SeenThis technology following partnership launch last year, so far avoiding carbon emissions equivalent to charging over 15m smartphones GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool. The collaboration, which began in 2023, has enabled GroupM and […]
Following a competitive pitch led by The AA, The Gate has been selected to oversee all its CRM activities. Other shortlisted agencies included Five by Five, Iris and TMW Unlimited. This win builds on The Gate’s appointment as lead Creative Agency for The AA in 2022 and brings together the brand and customer experience. The […]
Primal Pet Group—established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats—has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand and spearhead a complete digital transformation for its growing portfolio. The innovative provider of premium pet foods tasked Brandon in April […]
Agency of Outdoor Enthusiasts Charged with Massive Scope of Work Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors—a digital marketing agency specializing in the outdoor industry—with a massive undertaking to launch in late summer/early fall. The broad initiative includes a […]
Independent brand design agency Vault49 share news of its latest hires in New York: Kate McTigue, who joins as Strategy Director, and Martha Kirby, Senior Client Director. Joining from TRIPTK, where she worked on brands including Nike, Beam-Suntory, and Supreme, Kate will initially collaborate with Vault49‘s clients in North America, including Diageo and PepsiCo. Meg […]
June 2024 In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview […]
impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral […]
Jellyfish, the integrated global digital marketing business, is announcing that its UK Managing Director, Rick Lamb, is leaving the company. Rick joined Jellyfish in 2019 after its acquisition of Latitude and has been instrumental in its success over the past five years. He played a key role in the recent acquisition by The Brandtech Group […]
In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer. Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]
The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]
