Family-owned candy maker consolidates marketing assignments under independent agency to celebrate its iconic brands and strengthen their cultural relevance for a new generation Just Born, the family-owned candy maker behind nostalgic favorites like MIKE AND IKE®, PEEPS®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, has named Cincinnati independent agency Curiosity its agency of record. Under the new partnership, […]
Including a practical checklist for evaluating MMM capabilities Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new guide, ‘Making MMM Fit for 2026: An Essential Guide for Marketers‘, providing guidance on navigating the rapidly evolving marketing mix modeling (MMM) ecosystem and maximizing marketing effectiveness in an increasingly volatile landscape. The comprehensive guide […]
Advertising agency, Grey London, today announces the appointment of James Andrews as its new Head of Design. James will report directly into Chief Creative Officer Helen Rhodes and oversee the design output across Grey London’s entire client portfolio. As Head of Design, James will play a pivotal role in driving innovation and delivering exceptional work for […]
Award-winning design and technology company, Athlon, has appointed Justin Cooke, renowned creative entrepreneur and former WPP agency leader, as Non-Executive Director. An entrepreneur, investor, and advisor with over 25 years at the intersection of media, technology, and brand, Cooke brings deep experience in building and scaling creative businesses with global impact. He founded the digital […]
“The Rise Of Dalton” Celebrates New CD Ryan Dalton With Headbanging Authenticity Colossus, the independent advertising, design and creative company, never settles for the ordinary. The agency’s passion for the unconventional is exemplified in the creation of “The Rise Of Dalton,” a full-bore, skull-rattling death metal anthem that celebrates and announces the promotion of Ryan Dalton […]
Award-winning strategist joins from Mischief as Highdive hits ninth consecutive year of double-digit growth Highdive, the independent creative agency behind iconic work for Jeep, State Farm, KFC, BetMGM and Jersey Mike’s, has appointed Nimisha Jain as Chief Strategy Officer. Jain joins Highdive’s leadership team from Mischief, where she served as EVP, Strategy, bringing over two decades […]
Award-winning creative leader and entrepreneur brings a unique blend of creative vision and startup scaling experience. 404 Innovation Studio, part of Galeria Holding, today announced the appointment of Arthur Lobão as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Gorodski, collectively known as “Carchelle.” Before joining 404, Lobão led Est31, […]
New agency leverages dual-hemisphere model to fuse world-class creative talent with seamless service for global clients, including the US market. Independent agency network Not Normal Group today announced the launch of For Real, a new global design agency built to create beautiful and impactful brands. The agency will be led by the highly acclaimed designer Ben Longden, formerly the Digital Design […]
2025 study shows 74% of brands increasing affiliate budgets due to rising costs in other marketing channels Brands are doubling down on the proven effectiveness of affiliate marketing in the face of rising customer acquisition costs, with influencers taking an increasing share of affiliate budgets. This is among key findings of The Global State of […]
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more […]
