Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising
Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats. The challenge was to re-engage North American travellers to Barcelo.com’s Caribbean destinations in the […]
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
The Manchester-based boutique advertising and marketing agency has secured I Saw It First’s account for another term and will support the brand’s digital media during ITV’s Love Island sponsorship.
One Day secures I Saw It First and leads paid media during Love Island sponsorship.
TDC PR, the global communications consultancy serving the creative, design and tech sectors has appointed Rachel Bowen, former group account director of ScienceMagic.Inc (formerly The Communications Store) as director. The senior appointment follows on from the agency’s continued growth in recent years and forms part of the business’ wider plans to scale internationally. As part […]
The partnership will result in a research and innovation boost for data science, net zero and 5G applications
With effect from 1st June 2021, Birmingham City University (BCU) and Covatic Ltd have agreed on a strategic partnership that will see a suite of joint R&D programs, external funded PhDs and graduate placements. These will be in close partnership with academic leads within the Faculty of Computing Engineering and the Built Environment (CEBE) spanning high technology areas […]
Today, June 1st, after nearly a decade in house, Lily Thistlewood swaps Very.co.uk to launch her own Liverpool based, Paid Media Agency. Reform the Fold. Reform expects to be the performance driven, brand building, paid media, go-to agency for Food and Fashion brands across the whole of the UK, and hopes to bring a bit of personality to a […]
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campaigns on brands.
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over the past 12 months. The Ciaopeople publishing group is making its strategic service available to its customers from this month. This partnership with Brand Metrics […]
