In an era where digital connectivity pervades every aspect of our lives, the paradox of our time becomes glaringly evident: we are more connected than ever, yet increasingly isolated. I have been privy to the intricate dance between technology and human interaction over the years, and nothing summed this up better, than the critical insight […]
By Jon Block When I think about the long-term future of OOH, I can’t help but think about sci-fi. I really love sci fi. I love sci-fi books and films. Iconic sci fi film Blade Runner shows enormous out of home (OOH) holographic advertising creatives. Minority Report, a film based on the great book by […]
THEY WILL BE JOINING THE MANY’S CONNECTIONS TEAM ALONG WITH BRYAN AHIR AS DIGITAL MEDIA SUPERVISOR AND ALEXANDRA BENAVIDES AS INSIGHTS ANALYST The Many has announced the hiring of Reza Rostampisheh as Group Strategy Director, Gary Stentz as Senior Analytics Director, Bryan Ahir as Digital Media Supervisor and Alexandra Benavides as Insights Analyst joining the Connections team at […]
New platform enables the video commerce retailer to directly engage with creators and influencers, provide insights into engagement, and better connect with today’s modern buyer impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s […]
Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. Anders Lithner, […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO of JCDecaux UK – will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. As a succession […]
Beatgrid, the global advertising effectiveness currency, today revealed unprecedented data-driven cross-media measurement insights at MAD//Fest London 2024 for UK advertisers. Daniel Tjondronegoro, Co-founder and CEO of Beatgrid, presented the findings during a keynote session, showcasing data that challenges traditional advertising strategies and provides actionable insights for the UK market. The presentation kicked off with an […]
FCB London has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. AdVocab, created in partnership with D&AD’s New Talent programmes Shift and New Blood, is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language […]
The Many has been tapped by iconic confection brand See’s Candies for creative strategy and content. The two have collaborated to launch a summer campaign, which kicked off in June and runs throughout the summer. The agency’s scope also includes data and analytics services. For more than 100 years, See’s Candies has been dedicated to making candy Mary See’s way. […]