How can tech startups build an effective marketing strategy?

Christine Brewis, Head of Digital Marketing at Studio Graphene

How can tech startups build an effective marketing strategy?

Creating a successful tech startup is inarguably a huge challenge. According to research, 60% close up shop within their first three years. This makes sense: the market is crowded with a multiplicity of well-executed products, and finding a niche is difficult. Indeed, 42% fail apparently because their core product offering was simply not strong enough […]

The Corner’s senior team gets a boost with two promotions

The Corner’s senior team gets a boost with two promotions

Creative shop The Corner, today announces two promotions in its senior leadership team as Lauren Gray is promoted into the Head of Production role and Theo Philips is now the agency’s Head of Operations. Having been at the agency for nearly five years, most recently as Joint Acting Head of Production, Philips’ promotion to The […]

Publicis Groupe UK promotes David Hackworthy to Chief Strategy Officer

Appointment signifies Publicis Groupe UK's commitment to strategy and creativity fuelled by Power Of One

Publicis Groupe UK promotes David Hackworthy to Chief Strategy Officer

Publicis Groupe UK has announced today that David Hackworthy, Saatchi & Saatchi’s Global Chief Strategy Officer, has been promoted to the newly created role of Chief Strategy Officer, Publicis Groupe UK, in addition to his existing remit. The appointment signifies Publicis Groupe’s commitment to the strength and breadth of its successful Power of One offering […]

Wunderman Thompson Appoints Iain Preston as Chief Client Success Officer, EMEA

Newly created role will drive clients towards success globally, fueling new growth engine

Wunderman Thompson Appoints Iain Preston as Chief Client Success Officer, EMEA

Wunderman Thompson, a WPP company, announced that Iain Preston has been appointed Chief Client Success Officer for Wunderman Thompson’s EMEA region. Iain will report to Wunderman Thompson EMEA CEO, Ewen Sturgeon, and will be based out of London. An agency veteran known for his creative leadership and his ability to merge strong, high-performing teams, and […]

YouTube and Google UK return to Sponsor The 22nd FAB Awards and The FAB Forum in May

YouTube and Google UK return to Sponsor The 22nd FAB Awards and The FAB Forum in May

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]

DLMDD Launches New Music Production Division For The Global Creative And Production Community

DLMDD Productions Brings Premier Collaborative Music Offering To The Agency's Creative And Production Partners

DLMDD Launches New Music Production Division For The Global Creative And Production Community

DLMDD, the sonic branding agency, has today launched a new specialist production division, DLMDD Productions, to cater for multi-disciplinary music production projects across the advertising, media and the film landscape. As well as realising and bringing to life the agency’s sonic branding initiatives for clients including Amazon, Co-op, Babbel and NBC Universal, DLMDD Productions will […]

W+K Top-Duo Join McCann As Executive Creative Directors

W+K Top-Duo Join McCann As Executive Creative Directors

McCann London has hired top creative team Ray (Rachel) Shaughnessy and Dan Norris to further drive the agency’s position as one of the most creatively-awarded in the UK.  Ray and Dan join from Wieden + Kennedy London, where the powerhouse duo have partnered since 2006. The pair join McCann as Executive Creative Directors. They will […]

Deutsch Elevates Technologist and Start-Up Veteran Husani Oakley to Chief Technology Officer

Deutsch Elevates Technologist and Start-Up Veteran Husani Oakley to Chief Technology Officer

Deutsch announced the elevation of Husani Oakley to Chief Technology Officer. Reporting directly to Val DiFebo, CEO of Deutsch NY, Oakley will work closely beside strategy, media and creative, continuing to spearhead technology efforts across clients including AB InBev, Reebok, and Johnson & Johnson, among others.  As CTO, he will continue his leadership role in […]