The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both companies continue to strive to minimize carbon emissions from the digital supply chain while improving and modernizing the online ecosystem. […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Sarah Fleming, Founder of The Right + The Left is precisely that. Q) Give us a brief insight into your career so far? I was lucky to have discovered the possibility of a career […]
A move towards self-reliance and away from ethical investing are just two of the key findings published today from the Investor Index 2023 – an annual study of UK investors. Now in its fourth year, the Investor Index is an in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. […]
Film festival submission deadline is June 25th! Creative Producer, Motivational Speaker and LGBTQIA + Advocate Daniella Carter is teaming with creative agency SpecialGuest for the second edition of Daniella’s Guestbook, a website and Instagram channel that spotlights the work of BIPOC and LGBTQ creators. Serving as an access point to cultivate relationships with established industry […]
A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertising formats The world’s most advanced in-game advertising platform Anzu, and Lumen Research, the global attention technology company, have today announced the results from an extensive two year study into the impact of attention on […]
BT first to use new recycled paper in national campaign for BT Broadband Full Fibre Following the industry leading introduction of recycled 6-sheet posters for the first time in the UK in 2021, Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide OOH campaign from BT. […]
Creative agency adam&eveDDB has announced a series of senior promotions within its account management leadership team, to further strengthen the department and client experience at the agency. Adam Patel and Fay Taylor have been named Joint Heads of Account Management, whilst Jo Lorimer has been promoted to Client Experience Director and Loella Collier promoted to […]
Rooted in “personal attention, bespoke advice, and real-world support” Fiora, the Bristol- and London-based marketing agency, today launches Fiora Consultancy to guide brands through their digital transformation journey and help them implement lasting changes. The agency draws on its experience of successful digital transformation projects across sectors, including food and drink, travel and FMCG for […]
The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]
