Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement and optimisation capabilities. Index Exchange is the first SSP to integrate Anonymised’s proprietary data and custom algorithms as a […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with diverse London audiences through […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
Droga5, part of Accenture Song, has appointed Rafael Rizuto as Chief Creative Officer of New York and the Americas. Rizuto will serve as creative lead of Droga5’s New York headquarters. His remit also extends across the Americas, and he will be instrumental in bridging the agency’s teams in the region to maximize its creative muscle […]
The brand lift measurement specialist allows Quizlet’s advertisers to gauge their campaigns’ impact on brand awareness, perception and purchase intent Brand Metrics, a global leader in brand lift measurement technology, today announced an extension of its strategic partnership with Quizlet, the global learning platform. The collaboration, now in its second year, underscores Quizlet’s commitment to […]
Hoteliers, property managers and travel marketers can access the full 2026 Leisure Travel Study for free here. Research from TravelBoom Hotel Marketing, the leading data-driven hotel marketing agency dedicated to driving direct bookings, reveals that rising costs, evolving technology and shifting lifestyle preferences will dramatically impact the hospitality landscape for American consumers in 2026. The findings belong […]
Transformational agency vet served in senior leadership roles on agency and client side TUX Creative House, the award-winning full-service creative agency, has named Brian Hoar to serve in the newly created role of chief growth officer, a move that underlines the agency’s ambitious growth plans and accelerates the company’s steady progress in business success and […]
BBH’s fully-paid creative ad school scales up, as part of its commitment to investing in the future creative leaders of adland BBH London today welcomed the 12 successful students who have been selected to join Barn, the agency’s industry-leading, in-house ad school. The expanded cohort is set to begin the intense eight-month course this week. […]
The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
Relay provides advertisers with a free, turnkey way to capture first-party data and improve campaign targeting without added complexity RedTrack, an automation and analytics platform for e-commerce media buyers, has launched Relay, a free conversion tracking and conversion API solution for advertisers. With this turnkey SaaS tool, media buyers can capture first-party conversion data and […]
