A day in the life of…

A day in the life of…

Niamh Rogers, Sales and Marketing Coordinator at Product of the Year No two days are the same at the company known for putting FMCG brands and their products in the spotlight. From gathering entries to the next awards to exploring the bohemian delights of Camden, Niamh shares a sneak peek of what a day in […]

NEW REPORT REVEALS HOW TODAY’S ANGLERS SHOP, SPEND, AND ENGAGE WITH BRANDS

NEW REPORT REVEALS HOW TODAY’S ANGLERS SHOP, SPEND, AND ENGAGE WITH BRANDS

2025 Fishing Industry Insights Report Highlights Brand Loyalty, Digital Influence, and the Rise of DTC Sales The 2025 Fishing Industry Insights Report, released today by Untamed, unveils groundbreaking insights into how modern anglers shop, spend, and connect with brands—with digital media, brand loyalty, and direct-to-consumer (DTC) sales playing a crucial role in the industry’s future. […]

adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB appoints Rani Patel as Brand and Business Partner

adam&eveDDB London has appointed Rani Patel as Brand and Business Partner, a new role created to fuel the strategic growth of the agency’s social offering, with a focus on cultural fluency and impact. With proven expertise in helping brands build cultural currency and bridging the gap between brands, cultures and communities, Rani joins adam&eveDDB from progressive […]

Samsung Ads turbocharges UK growth, promoting Lauren Barnett to Head of Sales

Samsung Ads turbocharges UK growth, promoting Lauren Barnett to Head of Sales

Significant UK expansion of Samsung Electronics Media Division, Samsung Ads, leads to promotion for Barnett Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales, marking a strategic step in the company’s ambitious expansion plans across the region. In her new role, Barnett will lead the […]

ShowHeroes Announces Strategic Partnership with DoubleVerify to Enhance Engagement and ROI for Advertisers

ShowHeroes Announces Strategic Partnership with DoubleVerify to Enhance Engagement and ROI for Advertisers

ShowHeroes, a global leader in contextual video and CTV advertising, announces a strategic partnership with DoubleVerify (NYSE: DV), the leading provider of digital media quality measurement and analytics. The collaboration integrates ShowHeroes’ proprietary SemanticHero technology with DV Marketplace Suite, delivering a next-generation solution that enhances brand safety, IVT protection, and contextual relevance at scale, offering unmatched value for advertisers and […]

Introducing LAUDHAUS: Keith Lawler Launches Ireland’s First Dedicated Sonic Branding Agency to Create Strategic Audio Direction for Brands

Introducing LAUDHAUS: Keith Lawler Launches Ireland’s First Dedicated Sonic Branding Agency to Create Strategic Audio Direction for Brands

Award-winning Creative Director, musician, and entrepreneur Keith Lawler launches LAUDHAUS, Ireland’s first agency dedicated to strategic sonic branding. With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission: harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences. “Sonic branding is […]

Unilever Home Care and IPG Studios unveil Sketch Pro: Next-generation design studios powered by AI

Unilever Home Care and IPG Studios unveil Sketch Pro: Next-generation design studios powered by AI

Unilever today announced the launch of Sketch Pro, a cutting-edge, in-house centre of excellence for graphic design. Developed in partnership with creative production leader IPG Studios, Sketch Pro is set to transform how Unilever’s Home Care brands create content – delivering high-quality assets up to three times faster than traditional models. As consumers seek more […]

New Book Delivers Wake-Up Call for Agency Leaders: “The Market Isn’t Oversupplied – It’s Under-Differentiated”

New Book Delivers Wake-Up Call for Agency Leaders: “The Market Isn’t Oversupplied – It’s Under-Differentiated”

Co: definery CEO & Founder Robin Bonn challenges agencies to stop competing on price and start creating ‘lasting competitive advantage.’ In an industry where agencies routinely work harder for less money while margins shrink and talent burns out, Co:definery CEO & Founder Robin Bonn delivers a provocative and optimistic thesis: the problem isn’t too many agencies – it’s […]

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