Wavemaker announced today that it has appointed Premjeet Sodhi as Global Head of Measurement and Analytics. Based in New York, Sodhi will join Wavemaker’s Consultancy team reporting to Anna Hickey, Global Consultancy Lead. Sodhi will transition from his current role as Chief Strategy Officer at Wavemaker India. As Global Head of Measurement and Analytics, Sodhi […]
Giant step in Gravity Global’s expansion adds expertise and technology to answer the challenges for global brands looking to drive sustainable growth. Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, […]
International business development consultancy The Great Pitch Company has hired Sasha Orr as its Lead Consultant in the UK. Working with founder and CEO Marcus Brown, Sasha will head up key client accounts in the UK and will be responsible for the company’s continued expansion across the EMEA region. With over 25 years of integrated […]
Splendid Unlimited will integrate with TMW Unlimited’s Performance Marketing and SEO teams TMW Unlimited (part of UNLIMITED) is launching new specialist digital agency, TMWX. The new agency combines the digital design and development specialists who formerly sat within Splendid with TMW Unlimited’s Performance Marketing and SEO teams. TMW Unlimited’s proposition is to combine stand-out creativity […]
Whalar, a leading global creator commerce company, is pleased to announce the appointment of Sam Hicks as Managing Director, UK. In the newly created role, Sam will spearhead the company’s strategic initiatives, driving innovation, fostering collaboration, and unlocking opportunities for creators and brands in the UK market. Sam joined Whalar over a year ago as […]
This week Havas acquired a majority stake (51%) in Uncommon Creative Studio, the most awarded and fastest growing independent creative company in the UK, reinforcing Havas’ longstanding commitment to investing in creativity to develop meaningful brands. The Uncommon founders will retain a material stake in the business (49%), maintaining their entrepreneurial zest, growing their brand […]
Created by Ventureland in association with Meta, They Came From All Over directed by Rayka Zehtabchi, tells the story of a fourth-generation grocer from Iowa whose business was destroyed by fire, but is being rebuilt with help from the community Small businesses account for nearly two-thirds of all private employment in America, but they also provide their […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
Alexander Nagel assumes the newly created position of Managing Director at Serviceplan Make, taking responsibility for the creative product of Serviceplan Group’s global production unit. He joins the leadership team alongside Kieve Ducharme (responsible for Global Growth), Timo Wolf (Clients & Services), Nastuh Abootalebi (Innovation & Operations), and Maik Schmidt (Curation), and reports to CCO […]
MarTech and e-commerce connected agency SalesTube, a division of Group One, Serviceplan Group’s agency in Poland, have been selected by Avon International as consultants for a global project in the field of marketing data analytics. One of the key elements of Avon’s digital transformation is a change in approach to analyzing the effectiveness of marketing […]