Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three […]
Elmwood, the strategic brand design consultancy within the MSQ Group, today announced the appointment of Polly Hopkins as UK Managing Director and Global Head of Corporate Brand. Hopkins joins from FutureBrand where she spent over a decade in leadership roles across London and New York, leading the London office to strong growth over the last […]
Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically positioned digital screens across three distinct […]
“No blue, no green” is the central message of the campaign “Lifeless Flag”, created to launch the SOS Oceano coalition The idea merges aesthetics and purpose by transforming a national symbol into a global call to action Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign […]
We Are Social, the socially-led creative agency, has appointed Lucie Torcikova as Head of Design and Content in the UK. Torcikova will be responsible for leading and growing the agency’s design and content teams, continuing to raise industry standards for social-first design. She will oversee We Are Social’s content production, pushing the boundaries of crafted social content creation […]
Industry Veteran Takes The Creative Reins For All Of Agency’s Eight Verticals Targeting Brands Across Food, Beverage, Restaurants, Seniors, Retail Categories, And More Pavone Group has named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan will play a pivotal role in the agency’s planned expansion of team members, client roster, and capabilities to drive the […]
NeoPangea, a full-service experiential media design and production studio, has produced a series of interactive exhibits and media at the Milken Center for Advancing the American Dream (MCAAD), a new cultural center in the heart of the nation’s capital. The dazzling interactive exhibition is designed to promote MCAAD’s goal of advancing economic and social mobility […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]
Independent advertising and marketing agency BooneOakley is celebrating 25 years in business and will be launching an account on OnlyFans, a site mainly used by pornographic creators, both amateur and professional, according to President and Executive Creative Director of the agency, David Oakley. Wait, what? Oakley explains, “It’s perfect for us. To mark […]
