HAVAS ACQUIRES AWARD-WINNING SOCIAL FIRST MARKETING AGENCY WILDERNESS

HAVAS ACQUIRES AWARD-WINNING SOCIAL FIRST MARKETING AGENCY WILDERNESS

UK-based Wilderness will join Havas Play, supercharging Havas’ global social offering and enhancing existing capabilities to help clients better connect with their audiences through meaningful content and experiences. Havas today announces the acquisition of Wilderness, bringing deep social marketing expertise to Havas globally and enhancing the existing social media services offered within Havas Village London, […]

Brand Metrics partners with Avid Collective for native content insights

Brand Metrics partners with Avid Collective for native content insights

The partnership enables Avid’s partners to measure the true impact of campaigns and understand brand uplift across the marketing funnel Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content, to provide unparalleled insights into […]

Say it Without Flowers – fundraising campaign created by parents at McCann delivers on Mothers Day for vital fledging mental health charity

Say it Without Flowers – fundraising campaign created by parents at McCann delivers on Mothers Day for vital fledging mental health charity

Say It Without Flowers was created by a group of Mums at McCann Manchester within 24hours of hearing news that a vital parental mental health charity, The Smile Group, was at risk of closure due to lack of funding. The SMILE charity set up over 13 years ago by two Mums provides invaluable support across […]

WMH&I and Dallington School collaborate on creative “high five”

WMH&I and Dallington School collaborate on creative “high five”

Branding agency collaborates with local primary school on creative window display Branding agency WMH&I has unveiled a striking new studio window display inspired by and designed in collaboration with its neighbours, Dallington School, to highlight that creativity flourishes at any age. The vibrant display, which will be on show from March to May, has been […]

AI creative agency faith launches custom Gen-AI models for O2

AI creative agency faith launches custom Gen-AI models for O2

faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]

Creative Refresh at Publicis Pro

Creative Refresh at Publicis Pro

B2B agency Publicis Pro has announced new creative leadership, re-energising its offer to clients with a focus on delivering extraordinary creativity in business marketing. James King joins the business as Creative Director, after stints with BBH and True. He’ll work alongside fellow Creative Director, Jamie Fewery, who has previously led the agency’s copy and content […]

Bloom North continues its commitment to up- levelling women with the launch of its mentoring programme, a new charity partner and this year’s first sell-out panel event

Bloom North continues its commitment to up- levelling women with the launch of its mentoring programme, a new charity partner and this year’s first sell-out panel event

Bloom North continues to expand, recently announcing its 2024 Mentoring programme alongside a new charity partner, the Miscarriage Association. In 2023, Bloom North fundraised £10,000 for the Mustard Tree – a tremendous effort that wouldn’t have been possible without the companies who generously sponsored their initiatives. This year, Co-Presidents Olivia Waite and Sarah Fleming take […]

Barb fast-tracks strategic objectives with new Chief Operating Officer appointment

Barb fast-tracks strategic objectives with new Chief Operating Officer appointment

Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer. Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and […]

WildFig promotes Zackary Collevechio to Data Scientist

WildFig promotes Zackary Collevechio to Data Scientist

Promotion will see Collevechio leading projects, guiding strategy and mentoring other WildFig data analysts Data science and analytics consultancy WildFig has promoted Zackary Collevechio to the position of data scientist. WildFig is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa. As a data scientist, Collevechio will […]

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