Independent agency Rufus Leonard has boosted its strategy team with the appointment of Rosanna Covacich as brand strategy director. Previously strategic client director at MSL Group, the Publicis Groupe integrated design and PR agency, Covacich has significant experience in both brand and digital strategy. Reporting to Laurence Parkes, Rufus Leonard’s chief strategy officer, Covacich joins […]
Paint brand Valspar launched its ‘Collections’ range, five new themed colour collections aiming to inspire customers to choose their perfect paint colour solution. Valspar partnered with strategic brand design and innovation agency Webb deVlam on the project, who identified key visual trends through extensive research. The agency then worked closely with Valspar to create and design […]
To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled RAF100. Coley Porter Bell was charged with a brief […]
Academy Award-winning actress Nicole Kidman is starring in Etihad Airways’ new 360-degree virtual reality film. The film, titled “Reimagine” was created by The Barbarian Group, a subsidiary of Cheil Worldwide, in partnership with the creative digital production company MediaMonks, and takes a 360-degree look at the luxury interior of Etihad’s Airbus A380. “Storytelling in new mediums always brings out the […]
TMW Unlimited is shoring up its strategy department with a raft of promotions and a new hire. Adam Knight has been promoted to the role of Head of Planning. Knight, previously Planning Director at the agency, will now oversee and manage TMW Unlimited’s 18-strong planning team, as well as continuing his thought leadership on accounts […]
OLIVER Group, the in-house agency specialist, has been appointed to handle the creative offering for O2 Czech Republic. The win is accompanied by the hire of O2 creative firepower, Milan Semelak, to drive OLIVER Group’s ambitious growth plans within Central Europe. OLIVER will take overall responsibility of O2 Czech Republic’s existing in-house creative team, including […]
Karmarama has appointed Imogen Landy as Head of Account Management. Landy joins Karmarama from M&C Saatchi where she was Business Director. Landy will be leading the account department managing a number of client relationships and projects across multiple channels. During her 8 years at M&C Saatchi, Imogen worked across the agency’s high-profile accounts, including its […]
The latest trend report from the Innovation Group, released today, explores Unreality, a new mode of truth-seeking that emphasises magic and spirituality, the knowingly unreal, and the intangible aspects of our lives that defy big data and the ultratransparency of the web. We live in an age of hyper-reality and transparency overload, when our private […]
Specialist B2B PR and communications agency, Limelight has been appointed by industry leading, marketing technology provider, IgnitionOne to raise the profile of its digital marketing suite within the UK market and educate marketers on score-powered performance. With a global footprint of over 450 employees in 17 offices, across 10 countries, IgnitionOne is one of the […]
London-based design agency Horse had the honour of winning the first ever FAB Design Agency of the Year Award at The 18th FAB Awards at The Hurlingham Club. The Design house had two entries in the show, and they left with three awards, representing an extremely successful evening for them. Horse picked up a FAB Award […]