Clarion Communications has been appointed as retained Consumer PR & Influencer agency for Sambazon UK; the industry leading Açaí brand available in supermarkets and sold in Joe & the juice and Black Sheep Coffee. Tasked with elevating brand awareness, Clarion will focus on communicating the Brazilian berry’s many health benefits to older consumers, while positioning […]
Seasoned WPP leader takes the helm of new unified UK business to deliver creative and technological transformation VML today announced the appointment of Joe Petyan as CEO, VML UK. Based in London, Petyan will lead VML’s world-class creative capabilities and enterprise-grade technology offering in the UK, solidifying a differentiated, fully integrated agency proposition for clients. Petyan […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Wonderhood Studios has appointed Charlotte O’Brien as Strategy Director, further strengthening the agency’s strategy department as it continues to grow its client portfolio. In her new role, O’Brien will primarily lead strategy across Waitrose as well as supporting on new business opportunities. She will report into Joe Harris, Head of Strategy and Nick Exford, Executive […]
Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
A trusted leader since 2017, Matti-Brown steps up to scale Taxi Studio’s commercially impactful approach worldwide Taxi Studio has promoted Natalie Matti-Brown to General Manager. The promotion builds on a year of momentum and gives Matti-Brown a wider remit to scale that approach. Reporting to CEO Ryan Wills, Matti-Brown will lead the senior team and […]
Brand Metrics’ SDK-free interactive measurement solution signals a new era of interactive CTV advertising. Brand Metrics, a global leader in brand lift measurement technology, has declared a new era in interactivity and measurement in CTV as it raises the curtain on fully operational, SDK-less interactive formats and pause-ad capabilities. Already in use with Tier 1 […]
By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
Multi-Talented Creative Brings Production, Content And Strategy Experience Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role. He joins Brandon from Cargo, Greenville, South Carolina, a B2B […]
Grey today announced the appointment of seasoned industry leader Jai Kotecha as Chief Executive Officer of Grey London. Kotecha will be responsible for accelerating growth and opportunity for Grey London’s clients, attracting and nurturing the industry’s brightest talent, and ensuring the agency continues delivering ‘Famously Effective’ ideas that not only shape culture but also drive […]