SPLENDID COMMUNICATIONS WINS ROWNTREE’S LOLLIES SOCIAL RETAINER FOR 2026 FROM FRONERI

Splendid Communications has been appointed by Froneri to lead on social media for Rowntree’s Ice Lollies following a competitive pitch. The retained partnership will see Splendid deliver a social strategy designed to elevate the brand’s new positioning and champion its playful, fruit-forward identity across key channels.

Splendid will lead Rowntree’s Lollies’ NPD launches, managing PR activation, media strategy and creator partnerships.  With adults now driving two-thirds of category growth, the programme focuses on elevating Rowntree’s Lollies’ playful positioning through a mix of strategic planning, always‑on social, creativity, influencer content and earned‑first storytelling.

In addition, Splendid will spearhead NPD launches, overseeing PR activation, media strategy and content creator partnerships.

Will Yates, authorised client representative for Froneri, said:

“Splendid brought an outstanding level of strategic clarity and creative ambition to this brief. Their integrated approach across PR, social, influencer engagement and community management made them stand out, and their energy was a perfect match for the Rowntree’s Lollies brand. We’re excited to bring more joy, colour and real fruit goodness to consumers together.”

Across the year, Splendid will deliver an integrated programme designed to amplify the brand’s playful personality and connect with fun-seekers of all ages. The approach centres on bold, colourful social-first storytelling, built to be intuitive, spontaneous and highly shareable.

Alec Samways, CEO of Splendid Communications, added:

“Rowntree’s Lollies is a brand rooted in positivity, spontaneity and vibrant flavour. Our team is thrilled to partner on such a comprehensive scope – one that lets us combine conversation‑driving PR with culturally relevant social thinking and standout content. We can’t wait to free the fun across the year.”

Source: Splendid Communications

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