ROAST Announces Strategic Department Restructure and Promotions in Organic Performance Team

ROAST Announces Strategic Department Restructure and Promotions in Organic Performance Team

ROAST, the award-winning performance media agency, has today announced a key restructure of its Organic department, introducing two specialised leadership roles: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering. In recognition of their expertise, […]

AKQA Appoints Jon Holloway as Managing Director for MENA

AKQA Appoints Jon Holloway as Managing Director for MENA

With a focus on growth in Saudi Arabia and the UAE, Jon will lead AKQA’s continued transformation and innovation across the region. AKQA announce the appointment of Jon Holloway as Managing Director for the Middle East and North Africa. Based between the UAE and KSA, Jon’s leadership will accelerate the agency’s momentum in the region, […]

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance

In the first quarter, impact.com demonstrated its position as the leading partnership management solution globally by welcoming hundreds of leading brands to the platform, announcing the return of its Partnerships Experience event, relentlessly investing in its products, and winning multiple awards across the international industry. impact.com, the world’s leading commerce partnership management platform, announced today […]

Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation

Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation

“Southern Strength” by Terri & Sandy Primes the Iconic Brand for a New Era Mitchum, the legendary deodorant brand formulated for sweat-blocking and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled “Southern Strength,” created by independent advertising agency, Terri & Sandy, taps […]

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support […]

Brandon Launches Bold New Brand Identity to Reflect Its Next Chapter of Growth

Brandon Launches Bold New Brand Identity to Reflect Its Next Chapter of Growth

Agency’s rebrand signals a sharper positioning, fearless tone, and future-ready approach for high-growth marketers. Brandon, the flagship full-service marketing agency of TBA Worldwide, has unveiled a bold new brand identity to reflect its evolution into a strategic powerhouse for today’s most ambitious and fast-moving brands. The rebrand includes a redesigned website, revamped messaging, and a […]

FAB Finalists For The 27th FAB Awards Revealed!

FAB Finalists For The 27th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]

Cornett Named Creative and Social Agency of Record for Nissin Foods USA

Cornett Named Creative and Social Agency of Record for Nissin Foods USA

Independent agency to lead strategy and creative for iconic brands Cup Noodles®, Top Ramen®, and Hot & Spicy Fire Wok Cornett, the independent, female-owned, full-service advertising agency known for helping brands in crowded categories creatively outcompete, has been named the creative and social agency of record for Nissin Foods USA. Nissin Foods, the company behind beloved […]

TBA Worldwide Appoints Haley Brandon as Chief Financial Officer, Signaling a Strategic Growth Era Across Its Expanding Agency Network

TBA Worldwide Appoints Haley Brandon as Chief Financial Officer, Signaling a Strategic Growth Era Across Its Expanding Agency Network

TBA Worldwide (TBAWW), a fast-growing, independently owned collective of advertising agencies and specialty marketing firms, is proud to announce the appointment of Haley Brandon as its new Chief Financial Officer, effective May 1, 2025. This strategic leadership transition marks a defining moment in the company’s evolution, reinforcing its commitment to operational excellence, financial agility, and scalable […]

Into the Light goes for growth with two new Hires

Into the Light goes for growth with two new Hires

North-West based branding and packaging design agency Into the Light has made two new hires thanks to a recent influx of new business. Louise Kennedy has joined as Head of Strategy, and Susie Catchpowle joins the studio as a Designer. Louise comes from BGN where she was head of strategy for 2 years. Prior to […]

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