Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. Working with its sustainability partner Cedara, the Carbon Intelligence Platform and a supporter of Ad Net Zero, the 2023 calculations […]
The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach opportunities for and improve the effectiveness of their CTV campaigns Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental […]
Named Strategic Brand AOR for San Diego County Regional Airport Authority Following the The Shipyard’s recent acquisition of Fahlgren Mortine – the two-time reigning Mid-Sized Agency of the Year as designated by the Public Relations Society of America – the agency continues to add to its roster, scoring a new win and expanding existing client relationships alike. Fresh […]
Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern‘s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess‘ year-end campaign. The Brandtech Group is […]
Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team Leading adaptive streaming technology company, SeenThis, today announced the appointment of two new commercial executives in Sydney and Brisbane, expanding their team to provide a national footprint. The company said it has appointed Brisbane-based Tara Duncan, to the position of Agency […]
Creative studio CONVICTS has produced “The Island School: A Coming of Age Story,” a documentary short about an educational program in the Bahamas created as a solution to the mental health and social challenges facing today’s hyper-plugged-in youth. It is the first installment in a broader documentary series that will explore youth development in the 21st century. […]
Brisa Vicente, co-CEO of SOKO, now part of Droga5 São Paulo, has been named as an honoree of the Ragan 2024 Top Women in Marketing Awards, celebrating influential women who set new standards across the marketing world. Ragan’s Top Women in Marketing honors women who have pioneered impactful, creative campaigns and empowered underrepresented groups across the marketing […]
The solution is available globally making Teads one of the largest open internet platforms to offer Dynamic Product Ads (DPA). Teads, the global media platform, today introduced its new Contextual Commerce solution powered by Dynamic Product Ads (DPA), making the company one of the largest DPA open internet platforms. As personalized shopping demand grows, this innovation […]
In regular Q&A sessions, Jenny Stanley, Managing Director at Appetite Creative explores the key challenges, trends and solutions facing experts from across the advertising and packaging industry. Asking five key questions per conversation, Jenny will look to learn more about her interviewee, their career, clients and give them a final word. This interview with Paul […]
Colorado-based creative agency Fortnight Collective is back with an updated version of its Votex campaign that encourages people to vote to defend reproductive rights through a parody tampon ad. Like its 2022 voter registration push featuring the same product, the campaign includes boxes designed to look like tampon packaging and instructions on how and where to vote. […]