PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
BrandOpus, the global brand-led creative agency, has announced it will become an Employee Owned Trust (EOT) from today, following the sale of partner shares to employees. The move will allow BrandOpus’ founding partners to release some of their equity in the business, whilst retaining the agency’s culture of independence. The decision came after a period […]
As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]
MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]
Drinks design specialists at Knockout have created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits. The brand’s first two variants, Botanical Dry and Spiced Oak, arrived in the UK market this November. Unlike other non-alcoholic spirits, ZEO possesses a sensorial dimension which mirrors the physiological effect of alcohol. It is made with […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]
Manchester headquartered strategic design agency Absurd is making a number of new hires across strategic design and technology, as it reports a 113% growth in its first quarter.
The appointments come on the back of Absurd being awarded a number of major new projects, three resulting from competitive pitches. The agency, which specialises in digital products and service design, works as the design partner for large organisations through to scale-ups, with long-standing clients including Umbro, Brother and LV=. After a successful inaugural service design programme […]
Today, Pride in London – the UK’s largest Pride – is unveiling a new brand direction and visual identity designed to better reflect the organisation’s core values and put community, history and activism front and centre. As it looks ahead to its 50th anniversary in 2022, Pride in London has created its new-look brand to be more inclusive, more memorable and more […]
