Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and fermenting each […]
Mutts&Misfits, the creative and branding collective founded by ex-Ogilvy and Dare ECD Brian Cooper, has revealed a full rebrand and repositioning for Stitch, an award-winning studio of architects and urban designers. The revamp drives home Stitch’s community-first spirit through a new brand ethos, refreshed positioning statements and a new identity. Both brand positioning and the new […]
As the travel and tourism industry in China and the rest of Asia continues to re-open for business, this dynamic hotel rebrand captures the true vibrancy of New Asia. An innovative dual-language logo builds in inclusivity for both Chinese and English-speaking travellers.
Design Bridge Shanghai announce details of the Studio’s work rebranding JEN: the Shangri-La Group’s chain of upscale hotels aimed at sophisticated urban travellers. Design Bridge & JEN by Shangri-La from Design Bridge on Vimeo. The dynamic rebrand draws inspiration from Asia’s vibrant and progressive cityscapes, inviting curious explorers to discover new Asia. Completed before the […]
Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]
Tis’ the season to care for our fellow man – and after the year we’ve all had, this is more important than ever. That’s why this Christmas, JDO is using its creativity as a force for good to shine a light on hygiene poverty. As the pandemic took its toll across the nation and the […]
One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]
To celebrate Lefranc Bourgeois’ 300 Anniversary, leading design agency Lewis Moberly, have created the packaging design for a range of four gift boxes. Established in 1720 Lefranc Bourgeois are a leading brand of artists’ materials, iconic and revered by professionals and amateurs alike. Used by generations of masters; from Cezanne to Monet, Degas to Van Gogh. Each commemorative […]
SGK Anthem, Vrijdag Premium Printing, Generous Minds, Neuren-sics, Kurz and Merck have joined forces under the name ‘Packadore Collective’ to design and implement both desirable and sustainable packaging solutions. Their Natures Candles packaging design demonstrates how premium home fragrance and luxury lifestyle brands can create connections with their consumers beyond scent.
It’s well known that smell is the most powerful of all our senses with strong ties to both emotion and memory. But how can premium home fragrance and luxury lifestyle brands create connections with their consumers beyond scent? With the rise of the eco-conscious consumer, brands need to be mindful of the sustainable credentials of […]
With an all-new outlook and offering primed for this time of unprecedented change, the agency brings a human focus and more emotional approach to branding and experience design
Branding and experience design agency handsome is relaunching with a completely reimagined approach to design and technology consulting. After nine years in the design space, they’re challenging the human-centered design and brand strategy status quo by putting humanity, culture and emotion at the center of their brand, product and experience design practice and client relationships. Beyond a […]
Nik Bedford, Dan Bull and Carla Traini have joined international design agency Design Bridge as Creative Directors. They will form a new creative leadership team for Design Bridge’s Amsterdam Studio alongside fellow Creative Director Fabio Milito.
Design Bridge are pleased to announce the appointment of three new Creative Directors to the international design agency’s Amsterdam Studio: Nik Bedford, Dan Bull and Carla Traini. Nik joins from Cowan Singapore where he has been Creative Director for 6 years, Dan has been running his own creative consultancy for almost a decade, and Carla joined […]