FutureBrand, the global brand transformation company, has promoted Gianni Tozzi to the role of Chief Creative Officer International. Operating out of the Milan office, Tozzi will now oversee the entire creative output of FutureBrand across both the European and Asian markets.Tozzi steps into his new role after over a decade as FutureBrand Milan’s Executive Creative […]
The rebrand follows Civica’s expanding role in digital transformation of public services WPP agencies Ogilvy and Coley Porter Bell joined forces to carry out the project
Brand design agency Coley Porter Bell and Ogilvy UK today unveiled their role in the rebranding of Civica, a global leader in software for public services. The updated brand positioning emphasises how Civica helps public sector organisations through smarter software. Covid-19 has accelerated the digital transformation of public services and increased demand for cloud-based solutions. Throughout 2020, Civica […]
JDO, the global brand design agency, has today announced the appointment of Ashleigh Steinhobel to the role of Senior Strategist. Joining from Pearlfisher London, Ashleigh brings a wealth of experience to JDO’s growing strategic offer and will work across the agency’s broad portfolio of international clients including: Shell, Pepsi and Dove. “JDO is at a very exciting time […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]
Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]
Brand design & innovation agency Echo creates packaging for a new range of hygiene products from Kleenex® Design set to help consumers adopt progressive yet simple hygiene rituals, bringing everyday confidence to families and individuals with less worry about germs
Independent brand design and innovation agency Echo reveals its latest work with Kleenex, designing packaging for their new range of Proactive Care™ products that help consumers to adopt positive hygiene habits whilst offering a sense of reassurance and control amid the uncertainties of 2020. The Kleenex Proactive Care range includes hygiene face masks, antibacterial hand […]
The new brand aims to help everyone find their ‘Happy Place’
Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]
Few know that car tyres are unseen mega polluters. They’re a stealthy source of microplastics in our environment, which emit powdery particles as they’re worn down on roads. Car tyre dust is now a major source of microplastic waste in our oceans, with one study putting it at 28%. As a result, Deadly Dust had […]
The newly launched cannabinoid ingredient brand Creo has partnered with global consultancy Brandpie to develop a brand story, purpose, and visual identity. MaryLee Sachs, US CEO, Brandpie says: “For Creo, we’ve created a brand that breaks away from the ‘typical’ design and language you see within their industry. Through strategy, purpose, and visual identity, Creo […]
The new range aesthetic aims to completely disrupt the gifting category
In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]