Cannes Lions’ Clare Hill picks her best Google ads and campaigns over the last 20 years

Cannes Lions’ Clare Hill picks her best Google ads and campaigns over the last 20 years

To mark Google’s 20th Anniversary recently, we sat down with Clare Hill, VP of Marketing at Cannes Lions International Festival of Creativity, who picked out her picks from the ‘Best Google ads and campaigns over the last 20 years’: Google won the Creative Marketer of the Year 2018 at Cannes Lions because it had distinguished itself through consistently […]

Data-driven decision-making is the key to business advancement

Data-driven decision-making is the key to business advancement

Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]

Boxing Clever – The Punkbox Inspiration

Boxing Clever – The Punkbox Inspiration

As a couple of creative dads, ex-Aesop Agency ECD, Martin Grimer and ex-Pearlfisher Futures Director, Shaun Jones had an idea that would re-use their talents. Recognising their own kids were spending increasing amounts of time on digital devices, and inspired by the multitude of delivery boxes filling our hallways, they saw a creative opportunity to […]

Is it time for a brand to take an anti-technology stance?

Is it time for a brand to take an anti-technology stance?

With 67% of 18 to 34-year-olds saying the need to take a break from technology, does this open an opportunity for brands, asks Vaughan Edmonds, planner at global experience agency Sense. Britain has an addiction epidemic. I’m not talking about drugs, alcohol, gambling or even caffeine. This addiction is far more common. Most people reading this […]

Branded Products – Taking Back Control Through DTC

Branded Products – Taking Back Control Through DTC

I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

Advertising Agency Confessions: I Just Touched A Real Cannes Lion (And Survived)

The industry equivalent of The Tony Award, The Purple Heart, and The Nobel Peace Prize stood menacingly before my eyes: The Cannes Lion. One can only imagine the copious amounts of creative blood, sweat and coffee sacrificed by Xanax-popping account execs and cannabis-inhaling creative directors yearning to lay claim to this rightfully earned booty. Yet, […]

Moments of Glory 2018 by Selene Alexia

Moments of Glory 2018 by Selene Alexia

Our first Creative Inspiration is a memorable photographic exhibition focusing on the true “Moments of Glory” of the Olympic Games RIO 2016, captured by photographer Selene Alexia. The exhibition showcased returning champions and first time victors from around the globe, including the “Angel with Iron Wings” and the fastest man alive. With 100 photographs, featuring athletes […]