Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year
76% percent of people feel the metaverse will allow for authentic self expression
90% think it will have an impact on sport and entertainment
74% feel it is the future
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future. Its […]
In a campaign supported by major Brazilian fashion brands, Bayer reframes the tiny jeans pocket to remind consumers about the importance of always having an Aspirin on hand
Bayer Comes Up With A New Use For That Little Pocket In Your Jeans
Grammy-nominated Recording Artist Fat Joe and Paralympic Athlete Blake Leeper Join the Fight for Inclusivity by Running the Degree® Metathon™ Alongside the Decentraland Community
Degree® Deodorant Hosts The World’s-First Marathon In The Metaverse, Helping To Shape A More Inclusive Culture Of Movement In The New Virtual World
‘We’re Running Dangerously Low On Toilet Paper!’ – Smart Shopping Start-Up Bother Launches Debut TV Campaign, Urging People To Break Free From Their Cupboards.
Chicago branding firm VSA Partners announces partnership with Rare Air Media and Ripple’s Creator Fund to create and sell an exclusive series of Michael Jordan digital assets from Rare Air’s catalog.
Please note that neither Ripple, nor its affiliates have a contractual relationship with Michael Jordan. This program is not an endorsement of Ripple or its partners.
VSA Partners Helps Rare Air Media Launch An Intimate Collection Of Michael Jordan NFTs
Frameplay Announces New Attention Metric In Video Game Environments, Validated In Partnership With Dentsu’s Attention Economy Team By First-To-Market Studies
