This pioneering partnership breaks new ground by offering native reporting of all-important attention metrics
Teads partners with Lumen Research to offer attention measurement to clients globally
The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 24th FAB Awards Show on YouTube
Joint solution allows advertisers to amplify brand messages across premium gaming content creating a relevant and non-disruptive experience
UNDER EMBARGO UNTIL TUESDAY JUNE 14TH AT 3 PM BST
GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements
Tumblr becomes the first social platform to leverage Verity™, the only contextual solution with MRC content-level accreditation for contextual analysis, brand safety and suitability
GumGum, a contextual-first global digital advertising platform, today announced a partnership with social network Tumblr, owned and operated by Automattic, to introduce GumGum’s advanced contextual targeting capabilities across the platform. Tumblr now becomes the first social platform to be supported by GumGum’s proprietary contextual solution, Verity™. And Tumblr, which helped establish GIFs as a popular […]
FAB Finalists For The 24th FAB Awards Revealed!
GumGum and Invincible Entertainment announce partnership on new CTV ad integration
“Invibes delivers attention by giving consumers advertising experiences they actually want, whilst proudly supporting robust journalism.” – Caroline Lidington, Managing Director - UK, Invibes Advertising
Invibes’ Interactive Display formats are generating attention more effectively versus comparators,
Lumen UK study finds
This revolutionary technology allows consumers to style garments on a broad variety of body shapes to visualize how garments and styles would look on them.
Looklet launches virtual “Dressing Room” for fashion retailers’ customers to style garments online
MarComm News chatted exclusively with John Macbeth, Sales Director at Hoopla Digital
How can immersive brand experiences deliver value, purpose, and structure to an ad campaign? – MarComm News Q&A with Hoopla Digital
THINK BEFORE YOU LINK – New CPNI APP Targeting Online Threats Launched by AML