After a conversation with his daughter, Paulo Areas (Forever Beta CCO) realised the word ‘Cookies’ used by websites to capture data was extremely misleading to children.
Why wouldn’t a child click yes on such a delicious name?
The independent London agency is also calling for the Government to change the term ‘Cookies’ to something less misleading to help educate the next digital generation
Forever Beta Creates Plug-In So Websites Can Quickly Change The Word “Cookies” To “Data Collectors” To Stop Misleading Children
The launch of the pure electric Volvo transforms the outlets, an ordinary object, into the brand’s icon of electrification and a new media channel to introduce the model firsthand.
Every Electric Socket In The World Becomes An Exclusive Gateway To The Volvo’s C40
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
GumGum, a contextual-first advertising technology company, today signals the next phase in its mission to shape the future of the digital advertising industry with the launch of its newly combined operation with JustPremium, heralding the official launch of the GumGum brand in 6 new European markets. GumGum is also launching new research revealing UK consumers’ […]
RPM have partnered with Vatom, one of the leading metaverse platform developer, following their successful collaboration project for Diageo’s global digital experience Destination: Reserve. Vatom’s Web3 platform is open source, ever-evolving and collaborative, prioritising inclusivity and the reduction of barriers to participation in the digital space. RPM’s digital experience capability is at the forefront of […]
Paco Rabanne’s Latest Campaign From Impero Announces Collaboration With NTS And New Fund For 2022 To Support Up And Coming Artists In ‘A Million Ways To Make It’
Down Syndrome was first recognised at the beginning of the 5th century, but in 2022, the number of people living with Down Syndrome in Argentina is still unknown. Without this data, the State is unable to take measures that recognize this community, or create public policies that guarantee their rights, as required by the International Convention […]
