Serviceplan Innovation and Dot Incorporation continue their innovative collaboration with the Dot Go app, a community-driven platform that recognises objects and connects these to specific actions.
Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.
Dot Go, The World’s First “Object Interaction” Platform for Blind and Visually Impaired People Launches in App Store Globally
Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.
Digital Citylights Equipped With AI-Based Software And Built-In Cameras Fighting The Dramatic Rise In Mental Health Issues
Building "Every Home" block by block: In a social stunt, Serviceplan Bubble and O2 made the key visual of the recently launched "Every Home" campaign an interactive experience using Minecraft. The final stages of the “Every Home” build starring well-known gaming influencers and the start of the competition was streamed live on Twitch.
The result: 270,000 viewers, more than three hours of live streaming, 4.7 million minutes watched (time spent with brand) and 1,200 participants in the raffle.
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
BT launches its latest advertising campaign, Broadband Nightmares, which takes the form of a short horror film to showcase the power of BT’s Halo 3+ Hybrid Broadband in combatting the nation’s broadband frustrations
The latest campaign which dramatises the nightmares broadband delays can cause, celebrates BT’s hybrid broadband backed up by EE, the UK’s best mobile network
The campaign launches 6th May and leads with a 30-second TV ad
BT’S New Brand Campaign Demonstrates How The Nation Can Avoid Broadband Nightmares With Unbreakable Connection Of Its 3+ Hybrid Broadband, Backed Up By EE’s Mobile Network
Latest survey, ‘New Realities: Into the Metaverse and Beyond’, reveals that awareness of the metaverse has more than doubled in less than a year
76% percent of people feel the metaverse will allow for authentic self expression
90% think it will have an impact on sport and entertainment
74% feel it is the future
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats and survey have been invaluable, this new paper shows brands and agencies clear directions in a tech field where 74% of people feel it will be the future. Its […]
In a campaign supported by major Brazilian fashion brands, Bayer reframes the tiny jeans pocket to remind consumers about the importance of always having an Aspirin on hand
Bayer Comes Up With A New Use For That Little Pocket In Your Jeans
Grammy-nominated Recording Artist Fat Joe and Paralympic Athlete Blake Leeper Join the Fight for Inclusivity by Running the Degree® Metathon™ Alongside the Decentraland Community
Degree® Deodorant Hosts The World’s-First Marathon In The Metaverse, Helping To Shape A More Inclusive Culture Of Movement In The New Virtual World