Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System. Unveiled at SEMA, the activation starred famed rally driver Ken Block. SCS helped activate the partnership between Borla and Block. With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]
Costa Coffee has teamed up with premium sneaker maker Artisan Lab to create an exclusive range of coffee-dyed sneakers to celebrate National Espresso Day (which this year fell yesterday on Wednesday 23 November). Inspired by the viral TikTok and Instagram trend of dyeing sneakers in coffee, Costa Coffee has put a sustainable, desirable and premium […]
Walr was presented a Rising Star award in the 2022 Deloitte Technology Fast 50. Fast 50 Rising Star awards recognise the innovation and achievements of UK tech businesses who are leading the way but have not been in operation for four years and therefore cannot yet enter the Deloitte Technology Fast 50 rankings. Lewis Reeves, […]
Can anyone imagine fans not being able to hug to celebrate a goal scored by their team? Taking this in mind, Naranja X, an Argentine fintech company with more than 5.5 million users, developed a 24-hour legal assistance service designed specifically for those who cannot suppress the urge to hug in public during the World […]
When it comes to food delivery, a dish is only as good as how it was delivered, if it is delivered badly, it’s ruined. Bumped smashed, dropped, late — there are dozens of ways to ruin a dish in transit. One—Star Cookbook from ‿ and us on Vimeo. Deliveroo UAE pride themselves on their delivery […]
Digital advertising platform Hoopla Digital today announced the launch of Hoopla Language, an industry-leading digital advertising language translation product. Hoopla Language helps switch digital advertising across copy and audio subtitles from English into other dialects. The new product helps brands to ensure they are accessible to all users within multicultural markets for greater inclusion. Focal […]
Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season. The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]
Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along […]
