Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising and marketing-services providers, and Audiencerate, the identity hub enabling compliant data-driven advertising, today announced a partnership to provide companies and agencies with access to targeted B2B EMEA data segments on Google DV360. The partnership will allow advertisers to improve the results of their campaigns focusing on key […]
Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along […]
The Halverson Group’s Restaurant Intelligence Dashboard provides vital data on how consumers are using restaurant apps
When it comes to apps, consumer behavior doesn’t always follow a predictable path. That’s especially true of restaurant apps, which emerged during the pandemic as a key communications and sales channel for dining establishments of every type. They have proved popular among diners, according to “The Battle for Mobile App Mindshare” by Halverson Group, a […]
Families were invited to come and learn how to have a hedgehog friendly Bonfire Night with the British Hedgehog Preservation Society, Ben Fogle and SEGA
Video games giant SEGA has partnered with global integrated communications agency Way To Blue to launch its newest platform game Sonic Frontiers. To mark the launch, on 27th October 2022, SEGA partnered with The British Hedgehog Preservation Society and Ben Fogle, to host a fun family education day to raise awareness of hedgehog welfare on Bonfire Night. Families were invited […]
Apex Mobile Media will act as a reseller partner, representing Adverty's ground-breaking in-game ad formats across the Canadian market.
Adverty AB today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless […]
Programme gives impact.com agency partners access to dozens of new benefits including business referrals, certification courses, and more
impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Programme, a global programme offering dozens of benefits designed to deepen the company’s relationship with its most valued agency partners. The programme will provide agencies with referral opportunities, certification courses offering training on the industry, co-marketing resources, technology benefits […]
The launch of the self-serve product follows a significant funding round at the hyperpersonal mobile marketing platform
Disruptive mobile marketing platform, Bubbl, has launched a new self-serve product, Bubbl Lite, designed with the small business community in mind. This news follows a significant funding round at the world’s first hypermobile, ‘out of app’ marketing platform. Bubbl delivers relevant, situation-specific content and offers to app users, driving engagement and delivering ROI thanks to […]
While every brand is racing toward the new technological playground known as the metaverse, Archer Roose Wines has decided to take a different approach—one that embraces that many consumers are actually confused about what the metaverse actually is. With the release of a new spot, co-owner and Chief Creative Officer Elizabeth Banks (Hunger Games, The […]
The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all […]
DCNTRL
Serviceplan Group is expanding its range of services and investing in the development of a full-service Web3 studio.
Serviceplan DCNTRL - short for “decentral“ and referring to the decentralised nature of Web3 - collaboratively develops holistic brand experiences and business models for Web3 and the metaverse.
Former Google manager Nina Matzat and Yves Bollinger, previously Head of Digital Strategy and Innovation at DDB Düsseldorf, will lead the studio as General Managers. As a new integrative hub, Serviceplan DCNTRL brings together the Web3 expertise within the Serviceplan Group.
The team leading the newly launched Serviceplan DCNTRL combine a deep understanding of culture, communities and trends within Web3, with creative and technical expertise to develop sustainable business models. The full-service portfolio includes training, strategy, concept, creation, execution and legal advice and offers complete support: from the first steps in Web3 to market entry and […]
