Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company
We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]
Invibes Advertising, an advanced technology company specializing in digital in-feed advertising, celebrates 10 years in business. To mark the occasion, the tech company is announcing its bold plans for future growth.
In 2011, Invibes Advertising was born out of the conviction that the digital brand advertising of tomorrow would not only be awareness-based, but also engagement-based. In order to tick both boxes, the tech company began developing exclusive advertising experiences, broadcast across a powerful selection of media while using contextual and behavioural data sets to ensure the most […]
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale
Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]
Global video ad management platform Peach today launched a new truly convergent video offering with linear TV and digital video distribution now available in one place. Offering an end-to-end, collaborative platform for sourcing and distributing content, Peach simplifies video ad distribution across digital channels. It allows assets to be tracked, quality assured and guarantees all ads […]
Partnership with Packers Quarterback Aaron Rodgers & Actor/Producer Ryan Rottman
SCS Launches IMDb-like Sports Platform
Brand uplift measurement now available for all campaigns across the Brand Advance publisher network
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns […]
The Trade Desk becomes first DSP to integrate Lucid in-platform
Lucid And The Trade Desk Power Advertiser’ Brand Impact
Partnership between industry leaders widens access to the latest in-game advertising opportunities.
Adverty and InMobi launch in-game advertising for global brands and agencies
VR headsets will be donated to university to inspire tech innovation and help build mental resilience
Ant Middleton and PhotonLens partner to create VR Everest climb
After a successful campaign in March this year, summer trip sales went up by 70% in Sweden – KLM Royal Dutch Airlines together with creative agency partner M&C Saatchi Stockholm now follow up with a more high tech approach: The refund billboard. By detecting cold symptoms the billboard can effectively remind Swedes that for whatever reason, may it be a […]