New Gen Z AI persona allows users to “talk to” their segments

New Gen Z AI persona allows users to “talk to” their segments

Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]

Nothing Translates a Human Like a Human

Nothing Translates a Human Like a Human

New campaign for translation provider Translated celebrates the unique value of humans in translation Translated‘s brand insight reveals that humans engage in translation every day, often without even realizing it. We decode languages that extend beyond mere words, enabled by our cultures, experiences, and beliefs. As humans, we remember, we imagine, and we interpret, all […]

Automated Creative launches new interface incorporating ChatGPT

Automated Creative launches new interface incorporating ChatGPT

The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]

SeenThis to bring adaptive streaming and data transfer measurement to GroupM’s media decarbonization effort

SeenThis to bring adaptive streaming and data transfer measurement to GroupM’s media decarbonization effort

Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary […]

“Feel the Art of Audi” The feeling of driving the new Audi Q8 e-tron is artfully envisioned by A.I.

“Feel the Art of Audi” The feeling of driving the new Audi Q8 e-tron is artfully envisioned by A.I.

Bensimon Byrne and 1stAveMachine create a first-of-its-kind test-drive with supermodel Coco Rocha to launch the new flagship EV To promote the new fully electric Audi Q8 e-tron vehicle, Audi Canada has launched “Feel the Art of Audi,” a bold creative campaign from Bensimon Byrne which allows would-be drivers to both see and feel the future of premium mobility and illustrate […]

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been

Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from […]

Ever.Ag’s New Campaign Showcases How They Simplify the Intricacies of Modern Agriculture

Ever.Ag’s New Campaign Showcases How They Simplify the Intricacies of Modern Agriculture

The agricultural tech company tapped VSA Partners to make this complex story clear. Ever.Ag, a leader in agricultural software, data, analytics, and finance, recently unveiled a new campaign that challenges the limitations of phrases like “farm to table.” The campaign highlights how its solutions help folks working in the global food supply chain manage and optimize the […]

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Leading Contemporary Retailer Sees Sales Increases with Lord & Taylor’s Video-First Retail Media Program Powered by InMobi Commerce

Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]

Jellyfish Unleashes the HOKA brand’s Mach X Racing Shoe with Breakthrough 3D DOOH in New York City

Jellyfish Unleashes the HOKA brand’s Mach X Racing Shoe with Breakthrough 3D DOOH in New York City

New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first […]

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

Volkswagen campaign is an instant hit and goes viral in Brazil after using AI to reunite a legendary singer, 41 years after her death, with her daughter in an unprecedented duet

On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]

1 3 4 5 6 7 62