New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first […]
On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]
The digital insurance brand’s metaverse museum pranks competition The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]
Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance […]
Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]
Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s AIP technology fuses eye tracking panel […]
Technology allows advertisers to run full-funnel influencer campaigns effectively and efficiently, and helps creators seek out best-fit brands, saving time and managing collaborations in one place impact.com, the world’s leading partnership management platform, today announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
The adaptive streaming tech platform and the global integrated ad specialist will enable emissions minimization and increased efficiency for clients’ campaigns Adaptive streaming tech platform SeenThis has announced a partnership with DSP, Adform, as both companies continue to strive to minimize carbon emissions from the digital supply chain while improving and modernizing the online ecosystem. […]