- Agency group receives grant after application process
- Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services
Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]
Pick a different route, cut back on tens of thousands of tons of CO2 emissions
Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an “Eco” setting, most drivers are unable to […]
The FAB Awards revealed a Brand New Trophy made exclusively from recycled materials during the "Online Awards" show in honour of The Winners and Finalists of The 22nd FAB Awards.
FAB Awards recognises the best in creative work for food, beverage and restaurant brands in over 60 countries and are the only awards programme that specialises on the great work done by food and beverage brands and their agencies. “Although we liked our old logo, we felt that after 21 years, we needed a new one […]
Podcasts today reach 1 in 3 or 100 million Americans (A12+) every month and listeners now spend over 30-minutes per day listening to podcasts2. On Spotify, we are seeing podcast consumption grow triple digits year-over-year3. Yet despite the high rates of engagement and the intimacy of the medium, investment in podcast advertising (less than $1 billion […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]
Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]
Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour
Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]
Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC
London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]
International online software provider, Adzooma, has announced the launch of a brand-new digital platform called Adzooma Marketplace, which brings together businesses and marketing agencies – across all industries and communication specialisms – to align their needs. The company has been developing this new online service for several months now, but took the decision to fast-track its […]
- ColourData utilizes proprietary expertise to analyze data from over 5,000 Chinese social media, news, and e-commerce websites to serve a global client base that includes Samsung Electronics and Pfizer.
- The acquisition reinforces Cheil Worldwide’s data-driven marketing approach, boosting its core capacity in the area and enhancing its capability to attract new clients.
- Cheil Worldwide continues to pursue M&A deals with digital-oriented agencies around the world to power the company’s future growth momentum.
Cheil Worldwide today announces the conclusion of a share purchase agreement with ColourData, one of China’s leading and most innovative social big data analytics service providers, to strengthen its data-driven marketing capability. Founded by a group of big data experts in 2014, the Shanghai-based ColourData has developed proprietary technology that helps it collect postings and […]
