Mindshare UK has launched its Trends Report 2018 which identifies the top five trends for marketers to watch in 2018. The report investigates a variety of topics from AR to AI and shows how consumers across all ages are embracing technological advancements with 46% of consumers willing to use facial recognition as a form of official […]
The Innovation Group presents The Future 100, our snapshot of the year ahead and the 100 most compelling trends to keep on the radar. https://t.co/196tQURZO5 pic.twitter.com/bFQ2OuEjPD — JWTIntelligence (@JWTIntelligence) December 4, 2017 J. Walter Thompson’s Innovation Group unveiled its fourth annual Future 100 Report. Future 100: Trends and Changes to Watch in 2018 helps readers […]
During TechCrunch Disrupt in Berlin, MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling concept launched just one year after inception of the MOIA startup. The MOIA initiative provides new mobility options that promise to significantly reduce traffic in major cities. MOIA presented its ride-pooling ecosystem at TechCrunch with the […]
Bungie, Activision, and AKQA announced the launch of the Destiny 2 Ghost Skill for Alexa devices. Bringing to life the ultimate video game sidekick, this announcement is putting gaming at the centre of the smart home, and the first-ever integrated voice companion in a live game experience. AKQA designed a unique, innovative way to enhance […]
Shell and bio-bean announce that together they are helping to power some of London’s buses using a biofuel made partly from waste coffee grounds. The B20 biofuel contains a 20% bio-component which contains part coffee oil. The biofuel is being added to the London bus fuel supply chain and will help to power some […]
Mindshare UK previewed their Trends for 2018 – identifying the top five trends for marketers to watch for over the next 12 months, during their Huddle in London on November 9. A comprehensive report will then follow on December 5th exploring the trends in detail, their role in consumers’ lives, and their implications for the […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Just in time for Halloween, comes a new terrifying, 360 ÌŠ experiential advocacy short, The Killer, in support of Spitalfields Crypt Trust. Released on YouTube and live event, The Killer, is a dark and disturbing VR psychological thriller, forcing viewers to not only lose themselves in the storyline but to become the storyline, seeing the […]
Mother’s Day in Argentina is at the end of October. This campaign has recognised through technology, all the effort moms put in their daily lives. Philips and Wunderman BA reuse mothers’ energy as a tribute on their day. Until today, we knew about electric, wind and thermic energy, to name a few. It´s time to add […]
DotLabel provided digital marketing campaign support for the highly successful Hendrick’s Gin L.E.V.I.T.A.T.R.E installation at Toronto’s Nuit Blanche Festival, the city-wide celebration of contemporary art. To promote its ‘unusual’ nature, Hendrick’s Gin floated a hot air balloon known as the Hendrick’s L.E.V.I.T.A.T.R.E (“Levitating, elevating, voluminous, illuminating, tantalizing, amazingly towering roaming eye”) more than 40 feet […]