Ikea announced the release of a pilot virtual reality app, the Ikea VR Experience, on Valve’s world leading game platform Steam. The test app, featuring a virtual kitchen experience, is the first foray from Ikea into VR technology. The launch of the app is intended to solicit consumer feedback as Ikea continues to explore the possible implications of the technology […]
McCann Erickson Japan has announced that AI-CD β (AI-CD beta), the world’s first artificial intelligence (A.I.) creative director (according to McCann’s research), will be joining the agency. AI-CD β will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates. AI-CD β was developed through the Creative Genome […]
Virtual Reality has been a hot topic recently, especially at South by Southwest. Why is it especially important now? It is starting to be available to the average person and this has the potential to change the world of marketing. VR dominated the recently concluded SxSW, as a top topic of discussion, an award winning feature, and a […]
Samsung Electronics Australia has announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on […]
ABC is launching its first scripted virtual reality experience to coincide with the much-anticipated midseason premiere of its hit drama “Quantico,†which aired on March 6. Scripted by show writers, and in partnership with Lexus, the experience enables fans to delve “in world†with the show, assuming the role of a new recruit on a […]
Nissan has used its ‘Intelligent Parking’ technology to solve an everyday issue; tidying away chairs in the office. Alongside its agency TBWA\Hakuhodo, Nissan has built ‘Intelligent Parking Chairs’ that can sense where they are through four ceiling cameras and move back into their original position via a 360-degree motorised roller system. The technology in the […]
Samsung recently opened the doors to Samsung 837, the brand’s answer to the Apple Store. Located in New York’s Meatpacking District at 837 Washington St., the three-floor flagship isn’t so much a store—you can’t buy anything there—but a “marketing hub” for the brand. “[What] we’ve created is a playground where people can connect with Samsung […]
Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs. After HSBC recently announced it is moving to accept biometric voice and fingerprint security prompts, Mastercard revealed at the Mobile World Congress tech show in Barcelona that it […]
During the peak of flu season in Poland, Saatchi & Saatchi/ Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever – one of the main flu symptoms – and have introduced the World’s first outdoor ad that can check if you have a fever using a […]
Customer engagement agency Havas helia has worked with IBM Watson to capture the mood of the nation during the New Year party season to create a world first – a beer that tastes of joy and optimism. Data experts at Havas helia analysed thousands of New Year related messages on social media and matched them […]