In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is holding up a mirror to that madness with the hilarious release of “Catch Me If You Cannes,” a follow-up to their 2022 satire “Left-Handed Mango Chutney.” Premiering last night at Strategy’s Agency of the […]
Campaign created by AMV BBDO and Spark Foundry tapped the power of audio to create epic, unforgettable deals At a time when every retailer is vying for attention, Currys is cutting through the Black Friday chaos. Its new campaign, created by AMV BBDO and Spark Foundry, transforms the brand’s famous “Lowest Ever Prices” promise into […]
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three […]
Every Halloween, we celebrate fear — monsters, ghosts, and things that go bump in the night. This year, Aktion Baum (a German NGO with a vital mission: to prevent further forest decline) used this opportunity to invite people to face a real horror story — the silent disappearance of Germany’s forests (one-third of the country […]
Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence. Created in partnership with Rightmove‘s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection […]
Today, Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The wide-reaching, fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this […]
Elmwood, the strategic brand design consultancy within the MSQ Group, today announced the appointment of Polly Hopkins as UK Managing Director and Global Head of Corporate Brand. Hopkins joins from FutureBrand where she spent over a decade in leadership roles across London and New York, leading the London office to strong growth over the last […]
Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]
Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]