Heathrow is bringing its beloved furry brand characters Doris and Edward Bair, aka The Bears, back to TV screens in a new campaign titled ‘Must be love’, created by independent agency St Luke’s. First introduced in Heathrow’s 2016 Christmas campaign, The Bears became household names across the UK with their touching tales of reunion and adventure. The […]
There’s no better time than Halloween to unleash your creativity and explore the sides of ourselves that usually stay hidden. McDonald’s, together with creative agency Leo Italy, presents the Frankenstein Burger – a new platform that places the McDonald’s App at the heart of an experience celebrating flavor, creativity, and fun during the spookiest week […]
Industry Veteran Takes The Creative Reins For All Of Agency’s Eight Verticals Targeting Brands Across Food, Beverage, Restaurants, Seniors, Retail Categories, And More Pavone Group has named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan will play a pivotal role in the agency’s planned expansion of team members, client roster, and capabilities to drive the […]
NeoPangea, a full-service experiential media design and production studio, has produced a series of interactive exhibits and media at the Milken Center for Advancing the American Dream (MCAAD), a new cultural center in the heart of the nation’s capital. The dazzling interactive exhibition is designed to promote MCAAD’s goal of advancing economic and social mobility […]
Heineken® 0.0 announces the expansion of its global sponsorship portfolio with a landmark global partnership with Premier Padel, the leading official professional padel tour worldwide. The partnership will make Heineken® 0.0 the Global Beer Partner for Premier Padel and establish itself in the world’s fastest-growing sport. Heineken® 0.0, a champion of quality socializing, will celebrate […]
Sweden’s City of Malmö and BBDO Nordics have reintroduced one of humanity’s oldest communication methods – the smoke signal – as a tool for behavioral change. Standing three meters tall, the Smoke Signal Monument emits smoke rings each time a smoker disposes of their cigarette correctly. The installation transforms an ancient symbol of communication into […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]
Independent advertising and marketing agency BooneOakley is celebrating 25 years in business and will be launching an account on OnlyFans, a site mainly used by pornographic creators, both amateur and professional, according to President and Executive Creative Director of the agency, David Oakley. Wait, what? Oakley explains, “It’s perfect for us. To mark […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement and optimisation capabilities. Index Exchange is the first SSP to integrate Anonymised’s proprietary data and custom algorithms as a […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with diverse London audiences through […]