Ogilvy Public Relations (Ogilvy PR) today announced the launch of ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations.
Ogilvy PR’s ACE service will be driven by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, Singapore and Sydney.
“Analyst Relations is the most global of all the marketing disciplines,” said Luca Penati, managing director of the Global Technology Practice at Ogilvy PR. “We believe that the analyst world consists of ‘Deal Makers’ and ‘Perception Makers’, and that the true value of AR is in knowing how to distinguish between the two, and tapping the right ones to influence sales cycles and purchase decisions as well as shift market attitudes through increased exposure.”
“Working with industry analyst and influencer communities is strategically important, particularly in emerging technology categories,” said Dee Anna McPherson, vice president of marketing, Yammer. “Ogilvy PR’s ACE service is compelling because it bases AR decision making on data and provides a baseline to measure effectiveness.”
Partnering with KCG, an analyst relations strategy firm serving the technology sector, Ogilvy PR has designed a new approach to analyst relations, creating ACE as a comprehensive solution for in-house AR departments that need to engage analysts locally, regionally and globally.
“We have been partnering with Ogilvy PR on analyst relations projects for over six years,” explained Stephen England, president and partner at KCG. “We share the same vision for AR, have trained and certified many of their practitioners, and seamlessly offer our mutual clients KCG’s highly complementary targeting, training and research metrics services.”
England added, “It’s great to now formalize this partnership under ACE. ACE builds on Ogilvy PR’s analyst relations expertise, having worked with leading technology companies in the software, semiconductor, telecom and web services sectors.”