Fully integrated marketing campaign tease + launch created genuine confusion, conversation and elation After weeks of fanning the flames of speculation and teasing the nation, McDonald’s is officially confirming what fans have been eagerly hoping for - the McRib is back and available for a limited time from tomorrow. Fans have been debating its comeback, and […]
UK’s largest multi-partner loyalty programme teams up with major water supplier and will use reward points to incentivise behavioural change in water usage Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. The trial Severn Trent […]
McDonald’s Sweden allowed fans of the restaurant chain to turn their regular orders into exclusive fan merch. They received a minimalist white T-shirt with one unique and personal design printed on it – the receipt with their favorite McDonald’s items. McDonald’s Sweden has added a new item to the brand’s long history of iconic and […]
Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]
Hilltop’s beehive-wearing “For Honey Heads” star in new campaign Hilltop, the UK’s second largest honey brand, is making a bold splash with its first-ever brand campaign, ‘For Honey Heads’. The campaign depicts Hilltop consumers who are obsessed with Hilltop, its delicious flavour and versatility. This marks the first creative work from St Luke’s for Hilltop […]
Tea India, which sells a range of distinctly flavourful Chai blends, has found their perfect agency partner and appointed Quiet Storm without a pitch. The appointment is a first for Tea India as it gears up to take the brand to the next stage of growth. The agency’s first brief is to create a brand […]
The 3rd largest nation in the world is now finally open for business According to research* by global online verification platform, Sumsub, 627 million people – with a spending power of $1.75 trillion dollars – around the world are unjustly exiled from digital services and often red-flagged due to bias stereotyping based for reasons such […]
McCann’s latest campaign raises awareness of pets’ roles in helping the UK be mentally healthy Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health. Launched in honour of World Mental Health Day, the campaign, developed by McCann […]
A heart-warming TV spot from People’s Postcode Lottery launches tonight, starring Ellie Goulding performing a stunning new version of the classic 1960s hit What the World Needs Now. It debuts tonight at 9.15pm during Channel 4’s hit comedy game show, Taskmaster. Created by People’s Postcode Lottery’s in-house creative team and GOOD Agency, and directed by […]
Beatgrid, the cross-media advertising effectiveness currency, has been listed on Deloitte’s prestigious Technology Fast 50 competition for 2024, highlighting its rapid growth and innovation in the technology sector. This annual competition celebrates the fastest-growing tech companies, with winners determined based on their revenue growth over the past four years. The recognition not only underscores Beatgrid’s exceptional performance […]