Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by […]
The ad tech platform enables brands to test and learn; optimising creative effectiveness at speed and at scale Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into […]
Global partnership will see the world’s largest media buyer include data from SeenThis technology into its carbon calculator, enabling planners and buyers to monitor climate impact on a per-campaign basis SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary […]
Toolstation, one of Britain’s fastest growing suppliers of tools, accessories and building supplies, will launch a national brand advertising campaign from the 26th August to coincide with its peak trading period in September. The campaign is designed to showcase Toolstation’s ability to help trade and expert DIY customers conquer their jobs, through its speedy click […]
“Do Re Mi Fa Goal” created by DUDE focuses on a completely new passion for the bar fly community: karaoke. The perfect way to animate those nights when there are no football matches to watch together. It’s the second film in the FOOTBALL PASSION series, which features former Italian football players Lele Adani and Nicola […]
Full-service digital agency Human has launched “Always With You,” a global back-to-school campaign for America’s favorite backpack company, JanSport. The multimedia project is running until September 4. The agency won the JanSport business in 2022. The work will run on paid media, organic social—including TikTok, Instagram, Facebook, and YouTube—and a media event in New York. […]
St Luke’s, the independent creative agency, has appointed award-winning strategist Elly Fenlon as Planning Director to strengthen its strategy team. Fenlon has made her name as a brand planner who is passionate about creating work which moves audiences while solving client problems, and for her commitment to improving the representation of marginalised groups in the […]
The optimistic identity enables Ashman to reveal a new way forward for property SMEs and savers Creative agency EveryFriday has developed the brand identity for the new sustainably-minded Ashman Bank, revealing a better way ahead for lenders, savers and the planet and bringing momentum and answers to a clunky and stagnating sector. An ambitious new entrant SME bank, Ashman […]
Global brand experience and packaging design agency Vault49 is pleased to share the news of its latest hire, Charlie Hughes, who is joining as Strategy Director in its growing UK studio. Reporting directly to Vault49’s Head of Strategy, Meg Asaro, and collaborating closely with Jonny Bateman, Creative Director in London, Charlie will lead work across […]
With unmatched grit, determination and service Fayetteville State University, an original Historically Black College and University (HBCU), has seen generations through to achieving betterment in their lives. But not enough is understood about FSU in the community… even though so many on-campus opportunities exist. So when FSU needed a brand refresh and increased visibility for […]