Raleigh-based agency Baldwin& won creative and media duties for Palo Alto-based client Opener. The company produces BlackFly, the first all-electric fixed-wing vertical takeoff and landing (eVTOL) aircraft, which is in the late phases of envelope expansion and enhancement in advance of a general release. Opener conducted the first manned eVTOL flight in 2011 and has […]
ABBOTT LYON, thebespoke jewellery companyis delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, which was run internally. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK. St Luke’s remit for Abbott Lyon will include development of a new brand creative platform […]
By Emma Ralphs, Brand Strategist at Butterfly Cannon Creating brand merchandise is not a new venture. We’ve long seen brands put their logo on anything from tote bags to t-shirts. But recently, there has been a shift in how merchandise is perceived, making the seismic shift from ‘tacky’ to ‘trendsetting’. Far from being relegated to […]
Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]
Wunderman Thompson welcomes Chloe Grindle as Creative Director. Reporting to UK Executive Creative Director, Tom Drew, Chloe brings a wealth of global and brand experience to help deliver Wunderman Thompson’s integrated offering for global clients including Avon and Costa Coffee. Last September Wunderman Thompson was named global agency of record for the leading coffee brand, […]
New partnership provides independent brand lift data to highlight the effectiveness of brand advertiser campaigns Global ad tech company, Brand Metrics, which helps publishers measure the effectiveness of digital advertising, has developed a pioneering partnership with leading lifestyle publisher, mindbodygreen, highlighting the importance of context in advertising, and how this can help to build brands, […]
The newly launched full-service media and marketing consultancy specialised in ESG transformation makes a number of senior hires as it doubles down on growth The Responsible Marketing Agency today announces a number of key appointments as it continues to help clients to realise sustainable growth through responsible and progressive practices. The new hires include Liam […]
Award-winning influencer performance marketing agency has appointed Wayne Edwards as Business Growth Director In a strategic move, REDPILL, the influencer performance marketing agency, has appointed Wayne Edwards as their new Business Growth Director. Wayne brings a wealth of experience from his previous roles at Ingenuity, Biglight, Your Favourite Story, Trustpilot, and Google. Upon joining REDPILL […]
She will be based in Miami, the Network’s HQ, and starts September 5th Today, independent creative agency network GUT announces it is appointing Sandra Alfaro as its first-ever U.S. CEO, who will be responsible for managing the day-to-day operations of GUT’s office in Miami, the Network’s headquarters, as well as its GUT Los Angeles office, […]
The Valuable 500 is the global business partnership of 500 companies working together to end disability exclusion. Today, the Valuable 500 announces the appointment of Katy Talikowska as its new CEO. With an impressive track record leading on inclusion in the advertising industry, Katy is set to strengthen and amplify the global movement for disability […]