Elvie, the innovative FemTech brand whose mission is to improve women’s lives through smarter technology, has launched a global social media campaign encouraging women to take charge of their pelvic floor health by using its Elvie Trainer. The Elvie Trainer is a cutting-edge piece of technology helping women to correctly and consistently train their pelvic […]
B2B Platform Leader Employs B2C Strategies to Reach a Larger Audience in its First Major Ad Campaign with Creative Agency Colossus ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster. Applying […]
Integrated campaign shines a light on the ongoing investment TfL is making through its improvement plan Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to […]
Playground xyz, the leading attention measurement and optimisation platform, today announced a new partnership between its Attention Intelligence Platform (AIP) and PubMatic (NASDAQ: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s AIP technology fuses eye tracking panel […]
Today, Budweiser, the proud partner of the England Women’s team since 2019, kicks off its new multi-channel campaign ahead of the 2023 FIFA Women’s World CupTM, featuring Beth Mead and England football legend Karen Carney. Delivered across VOD, social, digital and Out of Home, the campaign ‘Greatness is Yours to Take’, is centred on those […]
Whalar, a leading global creator commerce company, is pleased to announce the appointment of Sam Hicks as Managing Director, UK. In the newly created role, Sam will spearhead the company’s strategic initiatives, driving innovation, fostering collaboration, and unlocking opportunities for creators and brands in the UK market. Sam joined Whalar over a year ago as […]
Trainline, the leading European train and bus ticketing app, has announced its new summer advertising campaign for the Spanish market. Created with DUDE, Trainline has developed a unique and fun ad that highlights how using their app saves money to spend on more important items on vacation, like mosquito repellent or sun cream. This is […]
This week Havas acquired a majority stake (51%) in Uncommon Creative Studio, the most awarded and fastest growing independent creative company in the UK, reinforcing Havas’ longstanding commitment to investing in creativity to develop meaningful brands. The Uncommon founders will retain a material stake in the business (49%), maintaining their entrepreneurial zest, growing their brand […]
Hand-Drawn Animated Spot Created by Progress Studios Features Duran Duran’s “Ordinary World” Performed by Grammy-Nominated Artist Valerie June Tractor Beverage Company, the first and only certified organic, non-GMO beverage company dedicated to foodservice, is launching its debut consumer ad campaign that takes industry monoliths head on. Farmer-founded, the Tractor team is on a mission to […]
Natural soap brand Pure Rush is launching a viral effort this week to support out-of-work writers during the contentious writers strike. For the month of July, the company is offering all Pure Rush customers 15% off their orders at PureRushSoap.com and will donate 15% of all July profits to the Entertainment Community Fund, a national […]
