Jeep is the symbol of freedom. That’s why, for the 80th anniversary of Jeep brand in 2021, the creative agency Leo Burnett Paris has imagined a print campaign celebrating this timeless value and spirit for the brand. The greatest explorers, pioneers and adventurers have always been driven by the stars. Along with all these illustrious […]
Growth in the global expansion of Cavai drives key new hire to lead partnerships team
Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media placements through an integrated approach to conversational advertising. Previously UK Managing Director at Hubvisor, an ad tech […]
Brand uplift measurement now available for all campaigns across the Brand Advance publisher network
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns […]
With filmmaking still struggling with the effects of the pandemic, The Croc’s “Realise Your Vision” campaign gives the TV, Ad and Film industries the
B2B agency The Croc has created a new strategy and multi-channel content campaign featuring a cinema-quality hero film for Sohonet’s ClearView TV, Advertising and film production software. When the pandemic hit, filmmaking was thrown into crisis with an entire industry scrabbling around for a way to keep the cameras rolling. Sohonet’s ClearView remote collaboration software […]
85% of Marketers to transform their business with 60% streamlining marketing plans and 50% investing in content management platforms Dentsu’s creative teams have published 2021: The Year of Brand Consistency, Efficiency and Agility Survey of 200 Global marketers discovers that Marketers are taking action in the wake of COVID Marketers ask for platforms that can […]