A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertising formats The world’s most advanced in-game advertising platform Anzu, and Lumen Research, the global attention technology company, have today announced the results from an extensive two year study into the impact of attention on […]
Based on the legendary spirit’s original formula, the 17 YEAR OLD LEGEND is an exquisite and historic blend that offers a once-in-a-lifetime taste of cocktail history Appleton Estate, a global leader in premium aged rums, announces the launch of the limited-edition 17 Year Old Legend – an exclusive and faithful recreation of the legendary 17 Year Old rum […]
BT first to use new recycled paper in national campaign for BT Broadband Full Fibre Following the industry leading introduction of recycled 6-sheet posters for the first time in the UK in 2021, Posterscope has launched 100% recycled and recyclable 48 and 96 sheet roadside format posters, with a new nationwide OOH campaign from BT. […]
Creative agency adam&eveDDB has announced a series of senior promotions within its account management leadership team, to further strengthen the department and client experience at the agency. Adam Patel and Fay Taylor have been named Joint Heads of Account Management, whilst Jo Lorimer has been promoted to Client Experience Director and Loella Collier promoted to […]
There are 2 million autistic people in Brazil and one of their characteristics is the difficulty in communicating with their families and, consequently, with the world. One of the means of communication for most autistic people are visual communication cards that help them communicate about basic activities, such as peeing, drinking water, listening to music […]
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign optimization. Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and […]
Rooted in “personal attention, bespoke advice, and real-world support” Fiora, the Bristol- and London-based marketing agency, today launches Fiora Consultancy to guide brands through their digital transformation journey and help them implement lasting changes. The agency draws on its experience of successful digital transformation projects across sectors, including food and drink, travel and FMCG for […]
The leading American-led clean energy company collaborated with Chicago-based brand design and strategy firm VSA Partners on the new interactive site. Invenergy, the leading privately held developer, owner, and operator of sustainable energy solutions, today launched its new website, marking the culmination of a strategic effort to enhance the dialogue around the clean energy transition that […]
The campaign delivered stand-out results, turbocharging engagement for Co-op’s summer 2022 food ranges and community fund GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 food ranges such as barbeque and ice-cream products. The campaign was designed to raise awareness and brand […]
The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]