Accord Marketing has been announced as Mole Valley Farmers’ new agency partner, tasked with delivering a paid search strategy that focuses on driving digital transformation whilst increasing engagement and brand awareness, and securing sales both online and in-store. Accord’s Chief Digital Officer, David Taylor, said, “Accord has a proven track record in delivering exceptional digital […]
– Agency will compete on a global level to manage world-class influencer programmes – Art of the Possible influence launches with clients including Pernod Ricard, bibigo and Laser Clinics Multi award-winning creative agency Art of the Possible has announced the launch of Art of the Possible influence (AOTPi), a new agency that will compete on a global level […]
Sustainable plastic packaging experts, Greiner Packaging, in partnership with creative technology studio Appetite Creative, has created a fun and interactive connected experience to celebrate the next iteration of its industry leading sustainable K3® packaging. As part of its 40-year celebration at the cutting edge of innovation, Greiner Packaging’s presence at Interpackwill showcase the benefits of its innovative self-separating […]
The global supply chain crisis caused people to build do-it-yourself versions of literally everything. Due to shortages, many would-be MINI owners were struggling to get their hands on the real thing. But that never stopped them from expressing their love for the brand in a… rather unique way. From furniture to an actual submarine, DIY […]
Freeverse’s Living Assets™ technology will power access to and reward users for their engagement within Metahype – a new metaverse experience launched by CUPRA. Freeverse, the dynamic NFT infrastructure platform leading the way in creating User Generated Value (UGV) with blockchain-based digital assets, has partnered with CUPRA to power an innovative and interactive exploration of the metaverse. Debuting at the brand’s Exponential Impulse event in Berlin, Metahype is an ever-expanding virtual island where brands, creators andcommunities get together to socialize, collaborate, create, and live emotional experiences. The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connectand engage with the new generation. Users land at Metahype square, where they receive their Metahype Passport, a Dynamic NFT powered by Freeverse’s Living Assets™ technology, that represents the reputation of each Hyper. CUPRA has developed a gamification system that rewards users with ‘Hypes’ fortheir engagement and activity within the platform. “Cupra’s vision for the future of digital ownership – where […]
By: Kyle Tsuchiya – Senior Strategist , Barrett Hofherr Every Strategist Needs a Hobby Brand architectures, brief templates, perceptual maps… All essential tools for strategists like myself to have stockpiled in their personal Dropbox. But an equally imperative tool we don’t talk about enough is a hobby. Something to do besides sitting hunched over at […]
Continuing with the brand platform ‘A Little Design’, Habitat have injected a visual representation of just how good those finishing touches around the home can make you feel. The campaign uses illustrations, created by Katy Wang, mixed with live footage, shot by James Papper at Blinkink and photography by Paul Kalver at Making Pictures, to […]
B&Q and Pinterest announce the launch of their co-branded campaign, marking the retailer’s first time utilising the platform’s unique Trend Badge feature. Pinterest’s trend prediction report released in December revealed that one of the big interiors trends for 2023 would be ‘Home Front’ – as consumers will be focusing attention on dressing and decorating the […]
Budweiser creates a groundbreaking innovation; the first ever sustainable cooler that can refrigerate drinks below 6°C* without electricity. This year again, heat waves with peaks of 43°C are raging in many parts of the world, increasing energy demand. However, not everyone can cope with global warming the same way. In developing countries, around 48% of […]
B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category. In keeping with its strong heritage as a premium ingredient supplier to chefs, Belazu had developed a […]