Guide Dogs, the leading UK charity for people with sight loss has revamped its brand platform, and created a national campaign that launches tomorrow celebrating the wide range of services the charity offers. Developed by The Gate, the campaign “We Find the Way” showcases the broader range of services that Guide Dogs offer, beyond the […]
438 Marketing, with offices in Cheshire and London, has for the first time tipped over the £3 million revenue mark, a landmark achievement it is attributing to a significant uptick in delivering strategic marketing solutions for international businesses. The agency, which lists PepsiCo, Element Materials Technology and Waters within its client partner portfolio, was founded […]
Diverse talent unites to showcase representation and authentic connection General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. “We understand that representation matters as we strive to be the most […]
The BRIT Awards has teamed up with word-of-mouth marketing experts, Come Round, to engage with authentic UK households on the night of the BRIT Awards 2023. This year’s ceremony was held on a Saturday night for the first time, and this Party Marketing campaign was designed to create organic buzz and excitement around the event. […]
Grey New York has launched, Modelo’s “Mark of a Fighter.” This work signifies an evolution of the highly emotive and successful Fighting Spirit brand ethos, and reflects changing consumer dynamics and a growing human desire for more meaningful pursuits that bring internal happiness versus achieving outward status and fame. In “Mark of a Fighter,” Modelo […]
Non-profit People Like Us has today unveiled ‘Signatures for Signatures’; a campaign encouraging UK professionals to donate space in their email signatures in order to include a petition link. The petition asks the government to introduce mandatory ethnicity pay gap reporting, and by encouraging workers to display it prominently in their signatures, the project hopes […]
Carlsberg Marston’s Brewing Company is embracing the growing popularity of low and alcohol-free beer, launching Carlsberg 0.0 across the UK. Carlsberg 0.0, available in 4x330ml format, will be listed in over 300 Tesco stores starting this week, with wider rollout planned later in the year, including Ocado in the Spring. Carlsberg 0.0 has been specifically […]
The Women’s Association today announces the launch of the third series of their “For The Woman” campaign to redefine the notion of success for women on International Women’s Day. The creative shows portraits of 110 women working across the Financial Services, Out of Home Media, Financial Software, Advertising sectors, alongside Stay-at-Home Mums, Content Creators, Makeup […]
Created with AMV BBDO and Spark Foundry, new work tackles e-waste and promotes the retailer’s new trade-in initiative Old electronic appliances left languishing in cupboards in homes across the UK spring to life and take themselves to Currys to be traded in and recycled in a new campaign by AMV BBDO and Spark Foundry, designed […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]