Checkatrade has launched its new brand campaign, ‘Recommendations You Can Rely On’, which seeks to educate consumers about the importance of using a trusted source to find a tradesperson. The UK’s number one website for finding a tradesperson partnered with new creative agency Hughson&Merton to launch the new advert following insight that Britons don’t understand […]
Mattias Spetz Moves to Global President for EMEA and APAC, Robin Zieme Steps Up to Chief Strategy Officer, and Simon Barnett Appointed to Run APAC Commercial Operations
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced three key changes to its executive board across EMEA and APAC, with Mattias Spetz to lead both regions as Global President, while Robin Zieme is promoted to lead the company’s strategy and vision, and Simon Barnett joins as Sales Director for APAC to […]
Today, Pride in London – the UK’s largest Pride – is unveiling a new brand direction and visual identity designed to better reflect the organisation’s core values and put community, history and activism front and centre. As it looks ahead to its 50th anniversary in 2022, Pride in London has created its new-look brand to be more inclusive, more memorable and more […]
The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign will be launched across digital media across the UK from February 2021. The surreal spot, created by 10 Days London, shows the awkward moment of receiving a […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
- Phipps joins as Senior Editor to build newsroom function as part of Waste’s fan-first offering for clients. - Was previously Senior Editor at We Are Social leading the social media editorial vision for Activision’s Call of Duty and Destiny, across 12 international markets.
Independent creative agency Waste has announced the appointment of Brett Phipps to the newly created role of Senior Editor, as it seeks to build a newsroom function for entertainment clients as part of its fan-first offering. Phipps joins from We Are Social, where he spent nearly three years as Senior Editor, leading the social media editorial vision for […]
Branding agency ODA has rebranded Active Minds, as Relish, the dementia wellbeing brand. The rebrand challenges the current dementia narrative of loss and its narrow focus on memory with a new proposition: ‘bringing joy to life with dementia’. The new platform will help the company realise it’s ambition to become a world-leading dementia wellbeing brand. There are approximately 850,000 […]
Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless were briefed to create […]
Award winning brand and design agency, psLondon have bought a 50% stake in full-service moving image agency, Studio Hansa . This new partnership will bring together the best in strategic and creative thinking for brands seeking high quality moving content. psLondon opened its doors in 2007 and has since built a reputation for excellence in […]
Design sector PR specialist Red Setter is launching a broadcast division to expand its offering and expertise to current and new clients. The new division will be headed up by Giles Draper who has been appointed Head of Broadcast. Red Setter is the only PR agency that works solely with design and branding agencies, and corporate design […]