Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]
Martin Sorrell’s S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit. The digital advertising and marketing services firm, which has been sealing deals for content on Facebook and Alphabet Inc’s Google, said […]
It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, […]
AML Group has today announced the appointment of Philippe Crump as Head of Content, in a move that will accelerate growth of the agency’s content marketing offer. Having delivered successful programmes for a number of leading businesses including: AXA, Pictet and Nomura - the agency anticipates increased demand in 2021 from existing and new clients.
Philippe joins from the Omnicom content marketing agency, Specialist, where he led the set-up and operation of global content newsrooms and content marketing programs for brands such as Zurich Insurance, Siemens and SITA For Aircraft. Commenting on joining AML he says: “I am really looking forward to helping AML continue their growth in the coming […]
- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Podcast series aims to shine a light on The Open University’s pioneering spirit, and demonstrates how it creates a learning environment that sets people’s ambitions free
The Open University, the UK’s largest university for flexible, high-quality distance learning, has launched a new branded podcast series on the Acast network. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media. With a core objective of improving perceptions and understanding of The Open University brand amongst 18 to 28-year-olds, the […]
NatWest launches new brand campaign
‘Tomorrow Begins Today’ is the new brand campaign aiming to drive re-appraisal of NatWest, modernising the bank to achieve sustainable growth. Inspired by the NatWest Group purpose, to champion potential, helping individuals, families and businesses thrive, ‘Tomorrow Begins Today’ shows how NatWest empowers you to take actions today, so you can achieve your goals for […]
Continuing the success of the brand platform “Because a promise is a promise”, HSBC Life stands out from the wave of exercise-montage communications by digging deeper into an insight that people look to stay healthy because they not only promised themselves, but to loved ones closest to them. Since taking care of one’s health and wellness […]
ENGINE Creative is behind an innovative new Instagram campaign for Green Flag in collaboration with dancer Ashley Banjo and content creators Patricia Bright and Lauren Pope, to raise awareness of the dangers of driving without fully de-icing your car. ENGINE’s campaign will see each influencer post what seems like a typical story on their Instagram […]
Tis’ the season to care for our fellow man – and after the year we’ve all had, this is more important than ever. That’s why this Christmas, JDO is using its creativity as a force for good to shine a light on hygiene poverty. As the pandemic took its toll across the nation and the […]
One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]